New finance director for Norwich Union Life

Article date: 28 September 2005

Norwich Union, the UK’s largest insurer, has recruited anew finance director, Keith Abercromby, for its UK lifebusiness.

Keith, who will take up his new position with Norwich Union Lifein January 2006, joins from HBOS where he is currently financedirector of HBOS Insurance & Investment Division. Prior to hisposition as finance director, Keith was managing director ofHalifax Financial Services.

Commenting on the appointment, Norwich Union Life chiefexecutive Gary Withers said: “This is an importantappointment for the company as we continue to transform thebusiness for the changing markets in which we operate. Keith is avery high quality individual with a proven track record and I amconfident he will make a significant impact on the development andcontinued success of Norwich Union Life. “

Commenting on his new role, Keith said: “Norwich Union isa business that I have admired for some time and I am tremendouslyexcited to be joining. I am keen to become part of the NorwichUnion team as it positively seizes the opportunities presented bythis rapidly changing market.”


Press office contacts:

James Evans 01904 452791 / Out of hours 07800 699525

Notes to Editors

Photographs of Keith Abercromby are available on request fromthe press office.

Norwich Union is one of the UK's biggest insurers. It is aleading provider of life, pensions and investment products and oneof the largest Financial Adviser (FA) providers. FAs provide over70% of the company's long-term savings business in the UK.

Norwich Union has strategic alliances with building societiesand other leading UK brand names including CIS and The Royal Bankof Scotland Group. Norwich Union’s news releases and aselection of images are available from Aviva's internet presscentre at

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