Norwich Union rebrands seven investment funds

Article date: 7 October 2005

Norwich Union has changed the name of seveninvestment funds. The funds were previously marketed under theMorley Fund Management brand but will now be badged Norwich Union.The funds will continue to be managed by Morley.

The relevant funds:

Original fund name

New fund name

Morley Sustainable Future Absolute Growth

Norwich Union Sustainable Future Absolute Growth

Morley Sustainable Future Corporate Growth

Norwich Union Sustainable Future Corporate Growth

Morley Sustainable Future European Growth

Norwich Union Sustainable Future European Growth

Morley Sustainable Future Global Growth

Norwich Union Sustainable Future Global Growth

Morley Sustainable Future Managed Fund

Norwich Union Sustainable Future Managed Fund

Morley Sustainable Future UK Growth

Norwich Union Sustainable Future UK Growth

Morley UK Focus Fund

Norwich Union UK Focus Fund

John Clougherty, director of collective investments at NorwichUnion, said: “This is an important change for Norwich Unionbecause it means that all our retail funds will carry the NorwichUnion brand. Morley is a well known among institutional investorsbut using dual brands confused many customers and some financialadvisers. This change is part of our drive to improve our range ofcollective investments and increase sales.”


Press office contacts:
David Gwyer 01904452828 Out of hours 07800 699508
James Evans 01904 452791 Out of hours 07800 699525
Rob Pell 01904 452659 Out of hours 07800 699563
Cheryl Cox 01904 452617 Out of hours 07800 695275

Notes to editors

  • Norwich Union is one of the UK's biggest insurers. It is aleading provider of life, pensions and investment products andone of the largest Financial Adviser (FA) providers. FAs provideover 70% of the company's long-term savings business in the UK.
  • Norwich Union has strategic alliances with building societiesand other leading UK brand names including CIS and The RoyalBank of Scotland Group. Norwich Union’s news releases anda selection of images are available from Aviva's internet presscentre at

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