Reputation tops fleet bosses' driver woes

Article date: 16 June 2006

The impact of drivers’ bad road habits on company imageis the biggest concern for fleet bosses, according to researchfrom Norwich Union.

And fleet telematics is the best way of tackling the problemsays the UK’s largest fleet insurer.

Researchers canvassed the views of 300 fleet managers acrosscar, van and HGV fleets, asking what bothered them most abouttheir drivers’ behaviour.*

After reputation, the top worries focused on complying withduty of care requirements, maximising employee productivity andspeeding.

In terms of vehicle type, van fleet bosses are the mostconcerned about how their drivers are affecting thecompany’s image and the speeds they are driving. When itcomes to long driving stints without a break, it’s car fleetmanagers that fear most for their drivers.

Ninety six per cent of those questioned claimed an awarenessand understanding of duty of care, but only two-thirds (64%) saidthey were fully conversant with the requirements. More than halfsaid they would benefit from having risk management advice and 49%would welcome having access to data on the driving behaviour oftheir drivers.

Lindsay Guy, fleet underwriting manager for Norwich Union,says: “How can businesses ensure that their drivers aredriving safely while their company name is often visible on theside of the vehicle?

“They can – and should – conduct drivertraining inductions to help assess the risk level of any givendriver. But once the drivers are out on the road, the bosscan’t be with them in person at all times to monitor theirbehaviour, which is where technology comes in.

“Having on-board telematics fills the glaring gap inprotection for the driver and company by relaying accurate dataabout how they conduct themselves behind the wheel. Thisinformation can then help the fleet manager to take action where hesees threats to the company image and his duty of careobligations.”

Other fleet manager concerns highlighted by the survey includedmaximising vehicle use, using the vehicle for unauthorisedactivities, keeping a track of employees’ movements, alcoholand drug use and insufficient checks on the vehicles.

For more information on fleet telematics contact: Lindsay Guy on0781 402 9439.

For more information on vehicle checks contact: RAC FleetServices on 0161 866 1692.


*Research conducted on behalf of Norwich Union by Kadence,involving 300 decision making fleet managers. February –March 2006.

For further information, please contact:
Jon Clements at Staniforth on 0161 919 8022/ 07989 414486 or SallyLeeman at Norwich Union on 01603 684225/ 07800 699670.

Notes to editors

  • Norwich Union is the UK’s largest general insurer with amarket share of around 14%, with a focus on insurance forindividuals and small businesses.
  • It is a leading provider of life, pensions and investmentproducts and one of the largest Financial Adviser (FA)providers. FAs provide over 70% of the company's long-termsavings business in the UK.
  • Norwich Union’s news releases and a selection of imagesare available from Aviva's internet press centre

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