Norwich Union extends athletics commitment by sponsoring European Athletics Indoor Championships

Article date: 19 August 2006

Norwich Union, the UK’s biggest insurer and the Number 1sponsor of UK Athletics, today announced their sponsorship of theEuropean Athletics Indoor Championships to take place in Birminghamfrom 2-4 March 2007.

The company has become one of the National Partners for theevent and the announcement demonstrates its long term commitment tothe sport of athletics at all levels that was recently extendeduntil 2012.

Tanya Veingard, Head of Sponsorship and Corporate SocialResponsibility from Norwich Union said: ”The EuropeanAthletics Indoor Championships is the first major internationalathletics event to be staged in Britain since it was announced thatLondon is to host the Olympic Games in 2012. This partnershipallows us to showcase our commitment to the sport at all levels.Many of the promising youngsters in the Norwich Union Great Britain& Northern Ireland Team competing in Birmingham next year willhave started their athletics careers at one of our grassrootsschemes, and they will be able to prepare on the new track at theNIA at the Norwich Union Grand Prix the week before theChampionships.”

The European Athletics Indoor Championships is being staged atBirmingham’s NIA and Brian Stocks the Championships Director,is delighted that Norwich Union will be involved with theevent.

Stocks said: “We are pleased that Norwich Union has signedup as a National Partner for the Championships. Having sponsored UKAthletics for seven years, Norwich Union has become a major part ofthe sport in this country so their involvement is thisChampionships is a natural progression.”

He added: “Norwich Union was also a key partner for theWorld Indoor Athletics Championships which Birmingham successfullystaged in 2003 and we hope that their sponsorship this time roundwill be just as beneficial to both parties.”

Norwich Union will now join a growing band of sponsors for theEuropean Athletics Indoor Championships, which will see 600athletes from nearly 50 countries competing over three days. Otherorganisations already signed up to support the event includeAdvantage West Midlands, Intersport, The University of Birmingham,Birmingham Post and Mail Limited, Hire Intelligence, HighlandSpring and Heart FM.

The partnership was negotiated on behalf of Norwich Union by MECSponsorship and on behalf of the Championships by their officialsponsorship agent Fast Track. The Championships’ sponsorshipteam, led by Fast Track’s Rights Marketing Director, MarcHope, is aiming to smash the record amount of sponsorship obtainedfor a European Athletics Indoor event and is well on their way toachieving this.

To find out more about the event log on to


For more information please contact
Sarah Guest (European Athletics Indoor Championships)
0121 464 2012 / 07766 924 280

Tanya Veingard (Norwich Union)
020 7662 3616 / 07800 695 269

Stuart Wareman (MEC Sponsorship)
020 7803 2306 / 07733 010 799

Notes to editors

  • Norwich Union is the Number 1 sponsor of UK Athletics since1999. In addition to seven live televised events and sponsorshipof the GB & NI Athletics team at all levels, the company hastrebled its investment in grassroots athletics. It is estimatedthat as a result, by 2012 over 10 million children, 1.5m familiesand 100,000 teachers in over 25,000 schools will have beeninvolved in Norwich Union initiatives.
  • Norwich Union’s aim is to help prepare champions at alllevels and to increase participation to help prepare children forfuture life challenges through sport.
  • The European Athletics Indoor Championships will be the mostprestigious athletics event staged in the UK since theannouncement that London will host the 2012 Olympics.
  • It is expected to attract around 15,000 spectators over threedays and will have an estimated economic impact for Birmingham ofmore than £3 million.
  • The event will be organised by Birmingham City Council and UKAthletics on behalf of the European Athletic Association.
  • UK Sport is part funding the Championships through their WorldClass Events Programme, which aims to secure events of strategicimportance that deliver a range of lasting benefits. These includeeconomic, social and cultural benefits as well as improvingsporting performance by home athletes, encouraging participationand leaving a legacy of facilities and development initiatives.Over 100 sporting events have been staged in the UK through theProgramme since 1997.

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