Article date: 22 March 2007
RAC, sponsors of Team RAC who compete in the Dunlop MSA BritishTouring Car Championship (BTCC), has launched a season long "RAC tothe rescue" campaign, which will provide benefits to enhance therace day experience of fans at all 10 rounds of the season.
To tie in with RAC’s latest advertising campaign, whichfeatures Vinnie Jones and Lennox Lewis, "RAC to the rescue" willoffer fans the chance to win various prizes and experiences to addto their enjoyment of the biggest motorsport championship in thecountry.
The campaign launches at Brands Hatch with RAC "Orange Tickets"being placed in random official race day programmes, granting thewinners free entry to every round of the 2007 BTCC season.
The "RAC to the rescue" campaign will then move to each round ofthe season covering Rockingham, Thruxton, Croft, Oulton Park,Donington, Snetterton and Knockhill circuits.
Colin Turkington, Team RAC driver, said: "It’s a fantasticgesture from RAC and I’m sure the fans will have great funtaking advantage of ‘RAC to the rescue’. Supportersmake many sacrifices to follow the championship so it’ssuperb that RAC can help and assist them."
Alastair Pegg, RAC director of marketing, said: "The fans are thelifeblood of the British Touring Car Championship and RAC want toprovide consistent opportunities to thank them for their supportand also assist their race weekend experience. RAC are committed toinvesting in and supporting the cream of young British motor racingdrivers and we feel it is important for fans to be able to sharethis experience.
"RAC are keen to reward fans and we have many exciting initiativesplanned for the ten rounds in 2007 so supporters should log ontoteamrac.co.uk, look out in the media and at the rounds themselvesduring the season for details of our activity and how they can takepart. It seemed fitting at the first round to offer fans the chanceto win free tickets guaranteeing their seat at every round of theseason."
For further information please contact:
NinaCresswell / Chris Heasman / Nancy Robinson / Jonathan Neill
0207 908 6488
Notes to editors:
The championship is firmly established notonly as one of Britain's most popular form of motor racing but alsoas one of the UK's top sporting attractions. Over the past decade,action-packed BTCC race meetings have repeatedly drawn crowds on apar with Premiership football matches and Test Match cricket, withover 200,000 loyal spectators and over 20 million terrestrialtelevision viewers.
RAC is one of the UK's mostprogressive motoring organisations and a provider for both privateand business motorists. Whether it's roadside assistance,windscreen repair and replacement, learning to drive, vehicleinspections, legal and financial services or up-to-the-minutetraffic and travel information - RAC is able to meetmotorists’ needs.
Aviva brought RAC in May 2005. The acquisition brings togetherRAC's powerful brand and customer base with the expertise andleading position in motor insurance of Norwich Union Insurance(part of Aviva). Norwich Union is the UK's largest insurer,insuring one in seven motor vehicles and with a market share ofaround 15%.