Norwich Union Healthcare urges employers to step up as smoking ban comes into force

Article date: 4 July 2007

As employers across England adjust to the smoke-free legislation coming into effect on 1 July, Norwich Union Healthcare launches a new smoking cessation programme to enhance its range of employee assistance programmes (EAP) that include complementary health, protection and well-being solutions.

The programme is available on an individual or group basis and has various solutions to empower employees to become smoke-free:

  • Support from Smoking Cessation Advisers - Online or telephone access to specialist smoking cessation advisers who will identify individual strengths and skills, and help employees develop strategies to achieve their goal.
  • On-site Smoking Cessation Seminars - Partnered with Allen Carr's Easyway programme to provide a research-based, guaranteed route to becoming a non-smoker. The seminars use cognitive behavioural therapy and hypnotherapy to remove the smoker's fear of quitting.

With 34 million working days a year lost in England and Wales from smoking related illness* and with the threat of non-compliance to the new regulations carrying a fine of up to £2,500, the time is now for businesses to exercise their responsibility to those employees who need help in quitting. In return for promoting a healthier lifestyle, employers could also benefit from increased staff morale, reduced sickness absence and increased productivity.  

Dr Nigel Smith, managing director of Norwich Union Occupational Health, comments: "Counselling and support services are an important part of the smoking cessation process and employers have a valuable role to play in ensuring everyone has access to the help they need. This new addition to our suite of Employee Assistance Programmes means businesses can reap the rewards of a smoke-free workplace, knowing that support, help and advice is on hand."

To help businesses, Norwich Union Healthcare's Smoking Cessation Programme will be introduced to its occupational health service from 1 July.  


* Faculty of Public Health and & Faculty of Occupational Medicine

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Notes to editors:

Norwich Union
Emma Broadbent        
Telephone: 01904 452525        
Mobile: 07800 692935

Notes to editors:

Personal Health Manager
Norwich Union Healthcare's Personal Health Manager is a unique online resource offering a variety of services including advice on lifestyle, smoking cessation, health and exercise, a health planner and a 24-hour helpline. Simply log on to for more details and a free one month trial.

About Norwich Union Healthcare
Norwich Union Healthcare was founded in 1990 as the healthcare arm of Norwich Union and now provides a range of income protection and private medical insurance products that cover over 980,000 lives. It is one of the largest providers of income protection and private medical insurance in the UK.

Norwich Union Occupation Health, a sister company of Norwich Union Healthcare, provides Occupational Health Solutions services to a wide range of industry sectors. By utilising their large fleet of purpose built mobile clinics and approved medical centres, staffed by a team of experienced Occupational Physicians and nursing staff, the services are designed to meet the individual needs of clients.

Norwich Union Healthcare is authorised and regulated by the Financial Services Authority and is a member of the Association of British Insurers and the Financial Ombudsman Service.

Norwich Union's news releases and a selection of images are available from Aviva's internet press centre at

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