RAC promotes mobile tracking with Vinnie

Article date: 18 July 2007

RAC Rescue is promoting its innovative mobile phone tracking technology through a new TV ad campaign featuring renowned hard man Vinnie Jones. 

The campaign will raise awareness amongst RAC customers of the technology, which helps RAC customer assistance centres to track customers who don't know the location of their breakdown spot, within seconds.

The tracking system allows RAC to use the mobile phone signal of the broken down driver to trace where the customer is stranded. The accuracy is dependent on the location and network of the mobile phone user. In built up areas, it can get within approximately 300m and in rural areas, up to 1500m.

David Bizley, director of technical at RAC, comments: "Using the technology is one of the ways in which we can locate customers who've broken down but it has proven to be invaluable on motorways, where drivers often have problems describing their exact location."

He continues: "We ask permission from the driver to be able to use their mobile signal and once we have approval, it takes just seconds to run the route request. In conjunction with the tracking technology, we use landmarks given by the driver to pinpoint the exact location of the vehicle - this has proven to be extremely effective."

The ads, which are the next in a series featuring Vinnie, will be aired from 17 July and will run until the end of August.


RAC Press office contact:

RAC Press office contact
Liz Kennett 01603 688263/ 07800 699667 or Elinor Graveson at Staniforth 0161 919 8025 / 07973 360 141.

Notes to editors

About RAC
With around seven million members, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, windscreen repair and replacement, learning to drive, vehicle inspections and checks, legal and financial services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs. RAC incorporates BSM, RAC Auto Windscreens, RAC Direct Insurance and HPI.

Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Norwich Union Insurance (part of Aviva). Norwich Union is the UK's largest insurer, insuring one in seven motor vehicles and with a market share of around 15%.

RAC's news releases and a selection of images are available from the internet press centre at www.racnews.co.uk.


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