HPI provides dealers with additional sales tool

Article date: 18 December 2007

HPI is providing dealers with "Free-Insure", an additional sales tool allowing them to offer new and used car buyers free annual insurance.

Free-Insure enables dealers to offer 12 months fully comprehensive insurance to their customers as an alternative to other marketing promotions.

Dealers can offer insurance selectively when securing a sale, as a promotional tool to solve ageing stock problems or adding value to a certain range of cars, whether they be new, nearly new or simply hard to move. 

The policy is fully comprehensive insurance on cars up to group 14* - plus cover on up to four additional drivers on vehicles of any value. Customers must be between 25 and 65 and have a relatively clean licence, although some grace is given to minor traffic offences.

Once a sale is complete, new and used car buyers will deal directly with a broker, with insurance cover being provided by HPI's sister company, Norwich Union Insurance. The broker sends the necessary cover note to the dealership by email and the customer will receive their full policy details through the post. Allowing dealers to create more sales and stay in control of a deal in hand and delivery time. 

Daniel Burgess, automotive director for HPI, said: "HPI aims to support dealers by maximising their sales, and free annual insurance is regarded as an excellent and worthwhile bolt on when purchasing a new or used vehicle.

"Free insurance helps the customer to enjoy a hassle-free car buying experience, whilst dealers can use the sales tool to reassure their customers that the insurance is taken care of."


*Where group 1 represents vehicles such as a Citroen C2 or equivalent and group 14 represents vehicles including Mercedes or Lexus IS.   

For press enquiries please contact:
RAC/HPI Press office contact: Vicki Burn on 01603 684 224/07800 692 909 or Sam Bramwell at Staniforth on 0161 919 8024/077381 96667.

Notes to editors:

About HPI 
Originally established in 1938, HPI Limited is a primary source of vehicle information for the UK motor industry and motoring consumer, which since August 2004 has been owned by Norwich Union.  HPI encompasses both the HPI database of all UK road registered vehicle descriptions and histories, and the National Mileage Register which holds in excess of 85 million mileage readings.

Together, HPI and NMR represent the UK's largest vehicle information source, combining and interpreting data from government agencies, industry bodies, private organisations, the police and the general public. Registering with HPI helps companies to protect their financial interests in motor vehicles and a wide range of other mobile assets. HPI Checks give purchasers instant confirmation of whether vehicles are correctly described, known to be subject to outstanding finance or serious accident damage, or recorded as stolen or "clocked".

'HPI' and the HPI logo are registered trademarks of HPI Limited. 

(1) All prices include VAT and are correct as of 1st January 2006
(2) Mileage Data is not covered by The HPI Guarantee
(3) The HPI Guarantee is subject to terms and conditions

About RAC
With around seven million members, RAC is one of the UK's most progressive motoring organizations, providing services for both private and business motorists.  Whether it's roadside assistance, windscreen repair and replacement, learning to drive, vehicle inspections and checks, legal and financial services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs. RAC incorporates BSM, RAC Auto Windscreens, RAC Direct Insurance and HPI.

Aviva bought RAC in May 2005.  The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Norwich Union Insurance (part of Aviva). Norwich Union is the UK's largest insurer, insuring one in seven motor vehicles and with a market share of around 15 %.

RAC's news releases and a selection of images are available from the internet press centre at http://www.racnews.co.uk.

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