Aviva appoints group marketing director

Article date: 21 January 2008

Aviva, the international savings, investments and insurance group, today announces that Amanda Mackenzie will be joining the group on 3 March 2008 as group marketing director and a member of the group executive committee. Amanda will report directly to Aviva group chief executive Andrew Moss.

Amanda has over 20 years experience in the marketing and advertising profession. She joins from British Gas where since 2005 she has been the commercial and marketing director. Her previous experience includes time at Hewlett Packard as European vice president marketing, and BT where she was group marketing and brand director.

Of Amanda's appointment Andrew Moss said: "I am delighted that Amanda will be joining Aviva. She is both an excellent marketing professional and a successful change agent. Amanda will join my group executive and her appointment is a key addition to my senior leadership team. Focusing on our customers and the development of the Aviva brand will be fundamental to the success of ‘One Aviva' and I look forward to working with Amanda and the group executive team to achieve our ‘One Aviva, twice the value' vision."

Amanda is a member of the new Government Strategic Marketing Advisory Board and is a fellow of the Marketing Society. She is also on the board of the National Youth Orchestra of Great Britain. She has two children aged 11 and 13; apart from family life her interest outside work is mainly music, as a pianist and singer.

On her appointment Amanda said: "I am delighted to be joining Aviva to lead the marketing and communications function. By creating a role that gives a strong marketing voice in the top executive team, Aviva is clearly acknowledging the critical importance of understanding its customers throughout the world, delivering what they need, and communicating to them in a way which is relevant for today."


Sue Winston, head of group media relations, +44 (0)20 7662 8221
James Murgatroyd/Matthew Newton, Finsbury +44 (0)20 7251 3801

Charles Barrows, investor relations director +44 (0)20 7662 8115

Notes to editors:

  • A photograph of Amanda Mackenzie can be downloaded from the Aviva media centre image library
  • Aviva is the leading provider of life and pensions to Europe with substantial positions in other markets around the world, making it the world's fifth largest insurance group based on gross worldwide premiums at 31 December 2006.
  • Aviva's principal business activities are long-term savings, fund management and general insurance, with worldwide total sales of £41.5 billion and assets under management of £364 billion at 31 December 2006.
  • The Aviva media centre at aviva.com/media includes images, company and product information and a news release archive.

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