Aviva launches new website for advisers

Article date: 5 June 2009

Aviva has marked its re-brand with the launch of a new adviser website.

Aviva for advisers launched its first phase on 1 June, the day Norwich Union became Aviva. The site replaces the old Norwich Union Adviser Sales Centre

As well as reflecting the new brand, the website provides clearer information and is easy to navigate, two of the things which advisers have said are important to them. The site also includes:

  • a new fund centre with access to fund information, prices and performance across all life and legacy funds (life, pensions and collectives). Users can also compare and chart fund performance
  • access to product, legal, tax and technical support information.

Users of the old site will be able to continue to access the site using their existing Aviva log-in details or Unipass. The new address for the site is www.aviva.co.uk/adviser.

Angela Seymour-Jackson, distribution director for UK Life, Aviva says: “Our move to Aviva has given us the perfect opportunity to further engage with our advisers and design a new site which is built around them.

“As Aviva we are focusing our efforts on addressing the individual requirements of our advisers and customers, and the new web site is one of our first steps to demonstrating this. We worked with more than 300 advisers, gathering their feedback and input to the development of the service, so we are confident that we have come up with a system which will service both their needs and those of their clients.”

A second phase of Aviva for Advisers will see the re-launch of the site’s secure area later in the year. This will give advisers access to over 7 million policy records, including valuations, transaction history and the ability to create detailed reports for their clients. In addition there will be a range of new services allowing advisers to quote and apply for a range of life and pension products and track new business; all through a personalised homepage that recognises their relationship with Aviva.


Press office contacts:

Sarah Poulter                          
Telephone: 01904 452828 / 07800 691569

Louise Soulsby                        
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Notes to editors:

Aviva, the international savings, investments and insurance group, is the world’s fifth largest insurance group, serving 50 million customers across Europe, North America and Asia Pacific.

In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers. Aviva also provides roadside assistance through the RAC. Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.

Aviva's UK Insurance business has a market share of around 15%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.

Aviva's life and pensions business in the UK has a total market share of 12% and a top three position in its key markets of savings, protection, and annuities.

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