Aviva announces the launch of its new Child Health Solutions products

Article date: 20 July 2009

Aviva’s health division today announced the introduction of Child Health Solutions, a new private health insurance product, designed specifically for children. Initially available to purchase exclusively via specialist insurance broker Sure Insurance Services’ Childsure division, Child Health Solutions offers some of the most comprehensive benefits in the market for one of the lowest prices available.

In addition to comprehensive in-patient, day-patient and out-patient cover, Child Health Solutions also includes benefits such as dentistry, physiotherapy and speech therapy that have been specially chosen to complement the paediatric services available on the NHS. Child Health Solutions also offers a Support Cash Benefit designed to provide parents with monetary help towards sundries such as travel expenses and parking costs if their child has to stay in hospital.  

Available to purchase online via a simple quote and apply facility, Child Health Solutions is supported by an information portal giving parents access to invaluable information on children’s health and developmental needs, parenting and education. In addition, the portal also details the hospitals available and provides useful information designed to help customers make the most of their Child Health Solutions policy.   

Alison Thornberry managing director at Sure Insurance Services, said: “We are delighted to be working with Aviva’s health division to offer Child Health Solutions. We spent many years researching the market to understand what parents look for from a child health insurance product and identified that there was a gap in child insurance provision for parents who want choice, speed and a private environment for their childrens’ treatment.  A cheaper version of an adult PMI product generally doesn’t satisfy their needs and this was a key consideration when developing the product. With benefits such as speech therapy and dental cover, we believe that Child Health Solutions is the most child-focused healthcare product in the market.”          

Rebecca Freebody, head of propositions management & market development at Aviva’s health division, adds: “Unlike many of the other child healthcare products, Child Health Solutions includes benefits tailored specifically for children. We are committed to offering products which work in conjunction with existing NHS provision and whilst the NHS is particularly good at providing paediatric care, particularly for the very young, we recognise that there are certain specialties – such as speech therapy, physiotherapy and dental care, which can be complemented by the private sector. We’ve developed Child Health Solutions with this in mind." 


Further information, please contact:  
Amber Scott               
Telephone: 0238 035 9383
E-mail: Amber.chable@aviva.co.uk

Notes to editors:

Health and wellbeing from Aviva
Established in 1990 as Norwich Union Healthcare and re-branded Aviva in June 2009, Aviva’s health and wellbeing division provides a range of private medical insurance, income protection, occupational health and group life products and services that cover over 2,400,000 lives. It is one of the largest providers of income protection, group life and private medical insurance in the UK.

In addition, Aviva’s Occupational Health division offers occupational health solutions and services to a wide range of industry sectors. By utilising their large fleet of purpose built mobile clinics and approved medical centres, staffed by a team of experienced occupational physicians and nursing staff, the services are designed to meet the individual needs of clients.

Aviva is authorised and regulated by the Financial Services Authority and is a member of the Association of British Insurers and the Financial Ombudsman Service.

About Aviva  

  • Aviva is the world’s fifth largest* insurance group, serving 50 million customers across Europe, North America and Asia Pacific.
  • Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £51.4 billion and funds under management of £381 billion at 31 December 2008. 
  • We are the largest insurance services provider in the UK and one of the leading providers of life and pension products in Europe. 
  • The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive.
  • For broadcast-standard video, please visit www.thenewsmarket.com/aviva

*based on gross worldwide premiums at 31 December 2007




About Childsure


Childsure is a trading style of Sure Insurance Services Limited that is authorised and regulated by the Financial Services Authority.


Sure Insurance Services Limited was established in March 2003 and originally offered Independent Financial Advice to individual clients.


Sure Insurance Services Limited has partnered with Aviva and under the trading style of Childsure  to provide Child Health Solutions – an affordable private medical insurance designed especially for children.


Childsure is able to provide comprehensive information on the Child Health Solutions product together with an easy to apply application process. 


Childsure will soon be launching an information portal to aid, Parents, Guardians and Children with an impressive array of resources including, forums, medical information, things to do, competitions and many more useful items. Childsure is dedicated to its Customers and will continue to bring innovative services to them.


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