Fresh off the forecourt

Article date: 4 December 2009

  • RAC launch "Eau De Voiture", the only perfume for vehicles.

Getting a brand spanking new motor may top Christmas wish lists, but for many motorists a new car won’t prove a reality. They can, however cheat themselves into thinking they’re behind the wheel of a “59“ reg with RAC’s new limited edition perfume for cars, Eau de Voiture.

Eau de Voiture is specifically designed to replicate the smell that is associated with new cars. The perfect gift for any driver whose interior is in need of a little TLC. The perfume is an alluring blend of rich leather tones and walnut dashboard, created especially for your car. Notes of RAC orange linger with the aroma of a fresh forecourt purchase to create a motoring fragrance that will awaken and renew any vehicle.

Prakesh "Crackers" Patel, RAC patrol of the year, said: “Sometimes the scent of a used car can literally be an assault on the senses; tobacco, dog, stale milk and ancient whiff of kebab are all common. The aroma that hits a motorist’s nose as they step inside a new vehicle is an altogether more enticing experience and this scent may help keep the illusion going long after that ‘just purchased’ fragrance has worn off.”

Available from 8 December at (Link no longer active) the one-off car perfume is the ideal gift for those unable to trade in their old banger for a new model and costs only £10.99. Any profits will be donated to RAC’s staff charity, The Railway Children.*


* Visit for more details

For more information and pack or lifestyle images of Eau de Voiture or product samples please contact:
Lucy Haughey, RAC Press Office
Telephone: 01603 688891
Mobile: 07800 690149

Vicki Burn, RAC Press Office
Telephone: 01603 684224
Mobile: 07800 692909

Shelley Doyle, Hill & Knowlton
Telephone: 0207 413 3734

Notes to editors:

About RAC
With around seven million members, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs.

RAC is committed to providing the very highest levels of service to its members and was the top named service organisation in the July 2009 UK Customer Satisfaction Index from the Institute of Customer Service.

Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Aviva UK Insurance. Aviva is the UK's largest insurer with a market share of around 15 per cent.

RAC is part of Aviva, the world's fifth largest insurance group which operates in 28 countries.

RAC's news releases and a selection of images are available from the internet press centre at

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