Let's talk group risk

Article date: 15 April 2010

Aviva UK Health today announced the launch of a new and improved group risk website supported by a comprehensive marketing campaign designed to inform and educate intermediaries on the benefits of selling group risk.

The radically improved website, which will be updated on a regular basis, now hosts over 20 pages of invaluable content designed to be easy to navigate. The new content includes 30 video clips of experts discussing a range of topics related to group risk. These include early intervention, claims management and rehabilitation. 

The expert commentary, which will also be used in interactive banner adverts also highlights the benefits of the specific product set and explains how group risk can make a real difference to both employers and employees.

The campaign is part of Aviva’s commitment to raise the profile of group risk benefits. The market is certainly there to be exploited; research conducted by Group Risk Development (GRiD) showed that a staggering 41% of employers did not know what the term "group risk benefit" meant, certainly not aided by the fact that almost two thirds of those questioned (63%) did not have any group risk products within their benefits package.

The new marketing campaign, called Let’s Talk Group Risk, has been created to help bridge this gap and emphasise the opportunities available for the savvy adviser.

Steve Bridger, head of group risk said “We believe that education is key with regards to group risk – there is a wealth of opportunity out there and we want to give our intermediaries the tools to enable them to take full advantage. This investment underlines our commitment and expertise in this area – so let’s get talking!”

As well as the new web pages and video footage, the campaign will be supported through an online and off-line marketing campaign. Aviva’s group risk sales support literature has also been reviewed and updated.

All of the above is available on www.aviva.co.uk/healthcarezone.


For further information, please contact:
Amber Scott               
Telephone: 02380 359383            
E-mail: amber.chable@aviva.co.uk

Notes to editors:

Lets Talk Group Risk
The Group Risk Employer Research study was undertaken in October 2009 among a sample of 500 UK businesses. Research was conducted by Lightspeed Research for Group Risk Development (GRiD).

Aviva UK Health offers a comprehensive Group Risk solution, including:                     

  • Group Income Protection - providing financial cover for staff and employers in the event of long term illness such as stress or back problems.
  • Group Life - providing a lump sum payment to the family should an employee die;
  • Group Critical Illness - In the event of an employee becoming ill, they will receive a lump sum to help them through a difficult time.
  • Added value extras - 24 hour help lines and discounts that can support and financially benefit employees including stress counselling helpline and GP helpline
  • Fast, efficient claims support - we’ve a huge support system for administrative tasks and claims.

Health and Wellbeing from Aviva
Established in 1990 as the healthcare arm of Norwich Union, Norwich Union Healthcare was re-branded to Aviva Health UK Limited in 2009. Part of the Aviva group, the world’s fifth largest insurance group, we provide a range of private medical insurance, income protection, occupational health and group life products and services that cover over 2,400,000 lives. We are one of the largest providers of income protection, group life and private medical insurance in the UK.

Aviva Health also provides occupational health solutions and services to a wide range of industry sectors. By utilising their large fleet of purpose built mobile clinics and approved medical centres, staffed by a team of experienced occupational physicians and nursing staff, the services are designed to meet the individual needs of clients.

Aviva Health UK Limited is authorised and regulated by the Financial Services Authority and is a member of the Association of British Insurers and the Financial Ombudsman Service.

Aviva’s news releases and a selection of images are available from Aviva’s internet press centre at www.aviva.com/media.

About Aviva
Aviva, the international savings, investments and insurance group, is the world’s fifth largest insurance group, serving 53 million customers across Europe, North America and Asia Pacific.

In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers. Aviva also provides roadside assistance through RAC. Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.

Aviva's UK Insurance business has a market share of around 14%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.

Aviva's life and pensions business in the UK has a total market share of 12% and a top four position in its key markets of savings, protection, and annuities.

Aviva’s news releases and a selection of images are available from the internet press centre at www.aviva.com/media.

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