Aviva appoints UK strategic partnerships director

Article date: 7 June 2010

Aviva is today delighted to announce the appointment of Anthony Middle as the UK strategic partnerships director.

Anthony brings with him a wealth of experience to help Aviva continue to build on its market-leading position in the partnership arena. 

The new role of strategic partnerships director – part of the insurer’s organisational structure created at the beginning of this year – brings together some of Aviva’s key partnerships to create value and growth across the UK. 

Anthony will join Aviva in December from Axa, where he was most recently managing director of commercial lines for their UK general insurance business. 

As part of this role he was responsible for the strategic development of the commercial business, including distribution across intermediary, direct and corporate partnerships channels, underwriting, marketing and operations. His previous positions with Axa also included that of corporate partnerships director.

Cathryn Riley, Aviva’s UK commercial director, said Anthony would be working closely with the distribution directors on both the life and general insurance side of the business, strengthening the integrated approach and maximising opportunities for partners.

 “We are already a leading player in this arena* – this is about strengthening that position and investing further in our capabilities to reflect our ambitions and reinforce our commitment to the partnerships market,” she said.

 “Anthony brings a fantastic wealth of experience, a real knowledge of the market and a commercial mindset that will help us accelerate our vision for this strategically important part of our business.

“He has a strong presence in the insurance industry which will be invaluable when developing this very pivotal role for Aviva.”


* Aviva currently holds long term contracts with three of the top five banks for home insurance and two of the top five banks for payment protection insurance.

Press office contact: 
Louise Zucchi, Aviva’s press office on 01603 684506 / 07800 699664

Notes to editors:

Aviva is the world’s fifth largest* insurance group, serving 53 million customers across Europe, North America and Asia Pacific.

Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £45.1 billion and funds under management of £379 billion at 31 December 2009.  

We are the largest insurance services provider in the UK and one of the leading providers of life and pensions products in Europe.  

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* based on gross worldwide premiums at 31 December 2008

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