Aviva launches online services for financial advisers

Article date: 10 March 2011

Aviva is making it easier for financial advisers to manage their customers’ finances by launching two online services.

A new fund switch facility added to the Aviva for Advisers e-commerce platform enables advisers to monitor and switch funds online on more than 1.6 million investment bonds, individual, stakeholder and group personal pensions. The second new feature – E-Documents – gives financial advisers access to electronic versions of client correspondence, improving service, lowering costs and reducing waste paper.

The services mean advisers can spend less time on administration and more time
advising clients.

Key features of the fund switch facility include:

  • No need for customers’ signatures – online service captures customers’ information and removes the need for customers’ signatures each time a switch is requested
  • Policy fund research tool shows advisers which funds are available to switch
  • Online compliance record for each request is available for each fund switch
  • Client confirmation letter issued to the client for every fund switch

Each year financial advisers request millions of copies of client correspondence for their compliance files. E-Documents will initially give advisers access to copy policy
documents and benefit statements across Aviva’s range of group and individual pension contracts. More products and document types will be added throughout 2011 taking the total number of existing customers’ documentation available online to over three million.

Billy Burnside, head of e-commerce at Aviva, said: "Introducing fund switch and E-Documents demonstrates our commitment to making it easier for advisers to manage their customers in the run-up to RDR and beyond. Aviva for Advisers is one of the largest platforms available, with access to millions of Aviva customers’ policy records. These changes mean advisers can spend less time on administration and more time advising clients.

“The fund switch facility enables advisers to request a switch between 6am and midnight seven days a week and provides a clear compliance audit trail. Paperwork is much reduced and the research tool makes it simple to compare available funds. This can only help advisers build a more efficient business.”

The Aviva for Advisers website has 40,000 users and was launched in June 2009 to
provide advisers with a market-leading platform. It provides clear information in a simple format and offers advisers a new fund centre service, and access to product, tax and technical support information. Last year several features were added including:

  • Pensions Apply – a feature that allows personal and stakeholder pensions business to be submitted online, including multiple transfers.
  • More than 600,000 annuity and over one million existing policies were added to platform.
  • Advisers have online access to more than six million Aviva policies.

Aviva for Advisers is available at: www.aviva-for-advisers.co.uk


If you are a journalist and would like further information, please contact:
David Gwyer 01904 452659 07800 693187 david.gwyer@aviva.co.uk

Notes to editors:
Aviva is one of the world's largest insurance groups* with 53 million customers worldwide and 46,000 employees.

Aviva’s main activities are long-term savings, fund management and general insurance, with worldwide total sales of £45.1 billion and funds under management of £379 billion*.

In the UK, Aviva takes care of its 19.2 million customers by helping them look after their future, protecting what’s important – from their health to their homes, their cars to their business – and saving for the future.

Aviva has a 10.5%** share of the UK life and pensions market and insures one in six homes and one in ten cars in the UK. It is also one of the oldest UK insurers, with a heritage stretching back more than 300 years.

RAC, which is owned by Aviva, provides breakdown and insurance services for individuals and businesses and has around seven million customers.

Aviva is carbon neutral worldwide, and is ranked in the top 10% of socially responsible companies globally by the Dow Jones Sustainability World Index. In the UK, Aviva invested £3.8 million into local communities in 2009. Read our corporate responsibility report at www.aviva.com/cr.

Aviva’s global Street to School programme is working in partnership with Railway Children in the UK to get children living on the streets back into education and everyday life. Find out more at www.aviva.co.uk/street-to-school.

The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive.

For broadcast-standard video, please visit www.aviva.com/media/video.

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*based on gross worldwide premiums at 31 December 2009
**Source: ABI data released August 2010

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