Emptying pockets to fill stockings


Aviva research* has shown that spending time with families is the best part of Christmas for most of Britain’s over-50s. But despite the fact that 59% say this is what they most enjoy – compared to 11% who favour giving and receiving gifts – the average amount over-50s plan to spend on Christmas presents is still a substantial £300.

It also seems that plenty of thought is going into exactly what should be included on that £300 Christmas list. And maybe more than a little worry, too.

While 30% say they that buying gifts for their children and grandchildren creates the most stress, a further 21% say they worry about being able to afford all the gifts they need to buy. 26% are simply concerned about keeping everyone happy!

Clive Bolton, Aviva’s managing director, retirement solutions, said:

“The over-50s are used to spending their money wisely and with careful consideration, so it is no surprise to see them applying the same rigour to selecting their Christmas gifts.

“But Christmas for the over-50s is not really about the gifts, it’s all about spending time with their loved ones and it is great to see so many people will spend the festive period with their families. But we should not forget those that may be alone or feeling lonely over the holiday period.”

*Aviva consumer research was conducted by ICM Unlimited on behalf of Aviva in November 2014, with 2,000 over-50s in an online poll.

AR01352 12/2014

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