We are proud to be title sponsors of Aviva Premiership Rugby – one of the world's leading rugby union competitions. This is our fifth season as title sponsors of Aviva Premiership Rugby and with the Rugby World Cup round the corner it is an exciting time to be at the heart of club rugby.
Each season features 135 games, of which up to 69 games can be watched live on BT Sport. ITV also has a highlights show each week where you can catch up with key moments across all games.
As part of our support of the rugby we have also created a series of adverts that celebrate what things matter to fans about their club that make rugby so great. We recognise that it is so much more than the players on the pitch that make each Aviva Premiership Club so special.
This season also sees the development of our investment in the grassroots of the game as we move to the our tackling numbers programme – ensuring that we are improving the numeracy skills of primary school children through the power of sport. Each year we’ll see 13,000 children go through the programme delivered by our 12 Aviva Premiership Rugby clubs. We’re excited about the difference that we are going to make not only to their physical wellbeing but also tackling an issue that is wider than just sport – the financial numeracy of the next generation. To find out more about this programme in your local area visit Premiership Rugby News