Article date: 10 March 2006
- Norwich Union helps Wallace & Gromit risefrom the ashes of October fire
It seems that 2006 is certainly shaping up better than 2005 forNick Park, creator of Oscar-winning duo Wallace &Gromit.
The Curse of the Were-Rabbit was worth Oscar gold forAardman Animations, the company behind Wallace & Gromit andChicken Run. But the curse of faulty wiring – thecause of last October’s tragic Bristol warehouse blaze thatdestroyed many Aardman originals – could have cost Aardmandear.
At stake were exhibition sets, props and models from Wallace &Gromit and other Aardman films including Chicken Run.
Thanks to Norwich Union, though, these British treasures can riseagain.
Although the sentimental value and attachment to these figurescan’t be measured, there is clearly a lot more to each ofNick Park’s creations than a handful of plasticine. Sowhat’s Wallace worth?
Wallace, Wallace & Gromit
More than £4,000
Gromit, Wallace & Gromit
More than £2,000
The Pie Machine, Chicken Run
More than £100,000
Kieran Argo, head of exhibitions at Aardman,commented on what it takes to rebuild these British icons:“The work involved in making a Wallace model is very timeconsuming for a small group of modelmakers. A complex ball andsocket armature, or skeleton, needs to be made before a hard foammaterial is used to bulk out the body shape.
“On top of this, different materials such as silicone rubberand foam latex are moulded and used to make items of clothing andshoes. The expressive parts; the face and hands are made fromplasticine. All in, this process takes several weeks and costsseveral thousands of pounds.
“The larger machine-type contraptions such as thePie-machine from Chicken Run took several months todesign and develop and had to have carefully machined movingparts.“
Erik Nelson from Norwich Union, commented: “The fire thatruined many of Aardman’s well-known creations wasdevastating. We’re thrilled that we could settle the claimquickly, ensuring Aardman could get back to business as usual asquickly as possible.”
Kieran concluded: “We were devastated when the fire occurredand we discovered that our precious exhibition collection had beenlost. Norwich Union’s swift settlement enabled us to beginto re-create the assets we had lost to ensure a minimalimpact.”
For further information, please contact:
ErikNelson on 01603 682264/07989 427086
Janice Rutledge at Lexis PR on 020 7908 6575
Notes to editors:
Images available upon request.
About Norwich Union Insurance
- Norwich Union is the UK's largest insurer with a market shareof around 14%
- With a focus on insurance for individuals and smallbusinesses, Norwich Union insures:
- One-in-five households
- One-in-seven motor vehicles
- Around 800,000 businesses
- Norwich Union products are available through a variety ofdistribution channels including brokers, corporate partners suchas banks and building societies and Norwich Union Direct
- Aviva, Norwich Union’s parent company, announced itsacquisition of the RAC in 2005. The acquisition brings togetherthe RAC's powerful brand and customer base with the expertise ofNorwich Union Insurance – a market leader in motorinsurance
- Norwich Union's news releases and a selection of images areavailable on the Aviva internet press centre at www.aviva.com/media.