Aviva UK Customer Data Charter

Our commitment to you

How we protect your data

Here at Aviva our goal is to protect you, and as our customer it’s also our duty to protect your personal data.

Our Data Charter is a commitment to you – here you’ll find exactly what we do with your data and the rules around how it’s shared, which we strictly follow.

Our commitments to you are:

We protect your personal data

We do not sell your personal data

We use personal data to continually improve the products and services we offer you

Our history

The world has changed a lot since we started out in a London coffee shop in 1696, but our focus for the last 300 years has been to use our expertise to provide our customers with the savings, investment and insurance products they need.

Parent and young child rock pooling in a shallow stream

Our business has always been about understanding risk. This may be to ensure everyone is paying an appropriate price for their insurance product, or so that we can invest retirement savings according to our customers’ chosen risk level. To do this, we need to use some of your personal data. We will only use what’s relevant. The information we use also helps us develop services, as well as savings and insurance products that are tailored to your needs.

We protect your personal data

Keeping your personal data safe and secure is a priority in everything we do.

We use safeguards such as firewalls and encryption to help keep your personal data safe.

We vigilantly monitor activity and keep a watchful eye on your policies to ensure that only you have access, and importantly fraudsters don’t.

We do not sell your personal data

What we don’t do with your personal data is as important as what we do with it.

We do not:

  • Sell your personal data to anyone

We sometimes:

  • Share your personal data with other companies, including so we can provide you with the products and services that you want from Aviva, for example:
    • to give you an easier motor insurance quotation, we share your car registration number with a data provider who helps us know your car make and model
    • to provide you with home emergency services, we share your data with a company who can provide this service when you require it
    • to comply with our legal obligations

We use personal data to continually improve the products and services we offer you

We use your personal data for a number of purposes, including to understand your risks and offer you products to meet your needs. The benefits of Aviva using your personal data include:

  • giving you a quote or settling a claim as quickly and easily as possible
  • ensuring your product or cover meets your specific needs such as insuring a specific item which you need to protect
  • giving you control of where your pension savings are invested, according to your circumstances including the time until your planned retirement date
  • setting insurance prices by understanding you, like knowing whether you smoke, helps us set appropriate life insurance premiums



For more information about how we collect, use and share your personal data, please see our full privacy policy. We will use your personal data to send you details of special offers and products we think would be useful to you. But if you’d like to hear more or less from us, you can change your marketing preferences in MyAviva (if you’re registered) or by contacting us.

More information

Be in control – how to manage your preferences

We may use your personal data to send you details of special offers and products we think would be useful to you. But if you’d like to hear more or less from us, you can change your marketing preferences in MyAviva. If you're not registered, you can register here.

Alternatively, please visit our contact us page to find out how best to get in touch.