Make your money work harder
With investing, your capital is at risk

Wealthify offer you another way to invest

You don’t need to study the stock market or have lots of spare cash to start investing. Wealthify offers an easier approach: they’ll help you choose an investment style that suits you best – and then put your money to work.

Affordable investing

Start with a lump sum or whatever you can afford – starting from £1

Easy access

Your money’s not locked away – withdraw your cash without any penalty

You’re in control

Investment styles range from Cautious to Adventurous – and you can choose an Ethical plan if that matches your values

Wealthify is evidence of Aviva’s commitment to deliver a better experience through increased choice and new technologies that fit your lifestyle and needs.

Remember, investments rise and fall in value. You could get back less than you put in.

Why invest with Wealthify?

Think investing’s right for you, but not sure where to start? Wealthify could be the answer if you're looking to open an investment ISA, junior ISA or general investment account.

  • Affordable investments
    Start with a lump sum or whatever you can afford – starting from £1. Add regular monthly payments or simply top up your plan whenever you like.
  • You’re in control
    Wealthify helps you choose what investment style suits you best, from Cautious to Adventurous. You can choose to invest ethically if you want. And you can open more than one investment account – each with different plans for different personal finance goals.
  • Managed for you
    Your money is looked after by Wealthify’s investment managers, who monitor your plan and decide where to invest your money – so you don’t need to be an expert to get started.
  • Easy access
    Your cash isn’t locked away. You can withdraw your money – or add to it – without penalty.

What will you pay?

You work hard for your money and don't want to spend a fortune on fees; so, with Wealthify, you only pay one simple fee.

The fee is made up of two parts and is based on the value of your investments. So while it will fluctuate month on month, here's an example of what your first month's fee could be if you invested £5,000.

The first month’s fee would be only £3.17, made up of:

Wealthify fee 0.6%


Average investment costs 0.16%


Just £3.17 – that's less than the price of a meal deal from your local high street.

By the way, average investment costs for Ethical plans are 0.70%. Wealthify charge one fee for managing investments which is calculated on an annual basis and shows up as a monthly fee for clarity. You can log into your account any time to check up on your exact fee.

How it works

You’re in control. Simple digital investing for everyone. To get started, all you need to do is:

Step 1 of 3


Set the risk level you’re comfortable with, with five choices from ‘Cautious’ to ‘Adventurous’. You can specify ethical investments too if that fits with your values.

Step 2 of 3


You’ll answer a quick questionnaire to check if this investment account and your chosen investment style is right for you.

Step 3 of 3

Sit back

A team of experts will then manage and monitor your investment plan based on your choices.

Before you apply

A few things you need to know before you can open an account.

To open a Wealthify account you need to be:

  • Over 18
  • A UK tax resident
If you're looking to open an ISA there's a few more things you must also consider:
  • Be within the maximum allowance each year - currently £20,000 across all ISAs you have, or £9,000 for junior ISA
  • Not have opened or be contributing to a stocks and shares ISA, other than a lifetime ISA, this tax year (from 6 April to 5 April)

And if you're transferring an ISA, bear in mind:

  • It doesn’t count towards your ISA allowance, unless you paid into an ISA this tax year
  • You can transfer an ISA you’ve paid into this tax year, but you have to transfer the whole amount and it will count towards this year’s ISA allowance
  • You might be charged by your current provider, so check before you do anything
  • It can take between 3 to 6 weeks to cash in, transfer and reinvest your money – your investment won’t be affected by any changes in the markets during this time

Ready to get started?

Pick your preferred Wealthify investment account and try out their Build a Plan feature to see how your money could perform over time.

With investing, your capital is at risk.

Want more choice?

There's more than one way to make your money work harder. Here are a few other ways you can do it.

Remember investments rise and fall in value. You could get back less than you put in.

Learn more about savings and investments

Not sure if you should save or invest? Our educational articles and videos will help you learn more.

Top up your knowledge

Keen to open your first savings account, understand investment risk or learn all about ISAs and ethical funds? Our saving and investment articles can help beginners and keen investors understand how to manage their money. 

Contact us

Need help with Wealthify?

0800 802 1800

Monday to Friday: 8:00am – 6:30pm

Saturday: 9:00am – 12:30pm

For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of 5 years. Calls to 0800 numbers from UK landlines and mobiles are free. Our opening hours may be different depending on which team you need to speak to.

Your investments

This is not a personal recommendation. If you need a personalised recommendation based on your personal circumstances, you should seek financial advice. Your money will be invested in low-cost funds carefully selected by Wealthify, each containing a diverse range of investments such as stocks, bonds and property. Fund provider fees are between 0.12% and 0.17% a year for the Original portfolios, or between 0.29% and 0.86% a year for Ethical portfolios.

Your privacy

If you click through to Wealthify, we’ll share some of your personal information with them so that you can receive the offer and to help fill out any forms in case you want to apply. To see how we take care of your data, visit here. For information on how Wealthify process your data, check their website.

Wealthify and Aviva

Wealthify is part of the Aviva group of companies and is authorised and regulated by the Financial Conduct Authority. Aviva UK Digital Limited acts as an introducer to Wealthify Limited for ISA and General Investment Accounts. The underlying investment management services are provided by Wealthify Limited, not Aviva UK Digital Limited.

Aviva UK Digital Limited is registered in England No. 09766150. Registered office: St Helen’s, 1 Undershaft, London EC3P 3DQ. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number: 728985. Aviva UK Digital Limited and Wealthify Limited are subsidiaries of Aviva Group Holdings Limited.

Wealthify and you

This offer is being made to you without regard to your specific investment objectives, financial situation or particular needs and therefore this offer doesn’t imply that Wealthify is suitable for you, and isn’t a personal recommendation of any kind. If you’re unsure about investing and need advice, have a chat with our Advice Support Team who will put you in touch with a financial adviser. Call us on 0800 092 8215 or visit aviva.co.uk/advice