Life insurance

With 98.9% of claims paid, you can count on us*

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What is life insurance?

Life insurance helps give your family financial protection should you pass away within the policy term. It lets you leave a lump sum behind – helping your loved ones maintain their living standards or pay mortgage costs. And it’s down to you how much you want to cover your family for. Our flexible protection is available from just £5 a month.

Claims you can count on

We paid out 98.9% of life insurance claims in 2018

Flexible cover length

Choose how long you’d like your cover to last, anywhere from 1 to 50 years

Quick and simple cover

Most customers get a quote and decision in just over 5 minutes

Getting life cover no longer needs your life story. We'll only ask you as little as 5 questions once you've got a quote to understand if we can offer you cover. Plus, with wider options such as Critical illness cover and Over 50s life insurance – our whole of life policy – additional types of protection are available if you need it.

Recommended by experts

We're proud that our cover's 5 Star rated by Defaqto - a trusted industry expert.

How does life insurance work?

Our cover pays out a cash lump sum if you pass away or you’re diagnosed with a terminal illness where you’re not expected to live longer than 12 months. Everyone’s circumstances are different – but here’s a few things to think about before you take out cover.

Do you need life insurance?

Take the time to consider how much your loved ones might need to maintain their living standards if you were to pass away. This might include costs such as bills, mortgage repayments, school fees and any other debts you might need to repay.

You may also need to take into account who you’re covering, such as your partner and children. So think about how long your kids will need financial support and when your other half might retire.

Joint or separate life insurance policy?

If you and your partner would like combined cover, you can take out a joint policy. This pays out once and won’t provide cover for the second person after the first passes away.

You can also both take out two separate policies. So once we pay out for one person their policy will end – but the second person’s policy will continue. 

Discover more about choosing between joint and separate policies with our helpful article.

Our different types of cover

We offer 2 different types of life cover: level cover and decreasing cover. Both are term insurance policies – meaning they protect your loved ones for a fixed amount of time.

The type of cover you want may depend on who you want to protect and how much you’d like to pay each month.

Level cover

Choose a lump sum to leave behind for your loved ones, and select how long you want your cover to run for. You’ll then pay the same amount each month until your policy ends.

This lump sum can help to maintain the living standards of loved ones. It could be used to pay off an interest-only mortgage, or go towards general living costs and monthly outgoings, such as rent.

Level cover could be a good option if you’re looking to:

  • Cover your salary
  • Maintain your loved ones’ living standards
  • Help with health and living costs if you become terminally ill
  • Pay your children’s school or university fees
  • Continue to keep up mortgage repayments
  • Pay off an interest-only mortgage

Protecting your cover from the effects of inflation

You can choose to make your cover amount increase in line with inflation. This means that your monthly payments may rise, and ensures that the lump sum won't be worth less in the future because of the rise in the cost of living.

If you choose this option, the maximum annual increase would be 15% to your premium and 10% to your cover 1.

Cover and premiums that remain the same over time

Decreasing cover

This cover type is designed to help your loved ones pay off a repayment mortgage or long-term loan if you pass away during the policy term.

You’ll pay exactly the same amount each month, unless you make changes to your policy.  

Because the value of the loan amount or repayment mortgage you’re paying off gradually decreases over time, so does the cover. That’s why decreasing cover usually costs less than level cover. 

Read our short article and get to get grips with our cover types.

Cover that decreases over time

What our life insurance covers

If you pass away during the term of your policy, we’ll pay out a cash lump sum – it’s as simple as that.

What's covered

  • Lump sum payment
    You can choose up to £5million worth of cover and we'll pay the full amount after a successful claim.
  • Protection if you die
    We'll pay a lump sum if you pass away during the policy term – simple as that
  • House purchase cover
    If you’re taking out life insurance to coincide with the purchase of a new house, we’ll give you up to 90 days free life insurance. The free cover begins when we’ve accepted your application and you’ve exchanged contracts/completed missives, as long as you’ve given us a future start date that coincides with the completion of your house purchase. Terms apply. See policy summary for full details
  • Terminal illness
    Receive your lump sum payment early if you're diagnosed with a terminal illness that meets our definition and you're not expected to live longer than 12 months. Once payment is made your policy will end and no further claims will be paid
  • Flexible length of cover
    You can choose the length of cover you need – from short-term to 50 years, or until you're 90 years old
  • A separation benefit
    If you separate from your partner, we can split your joint policy into single policies

What's not covered

Unfortunately, we can't cover all circumstances, including:

  • Not paying your premiums
    If your payments stop, so does your cover
  • No cash in value
    The policy has no cash in-value at any time
  • Death outside the policy term
    You choose how long your policy lasts. Once it's finished, then your cover will stop and we won't pay out if you die
  • Suicide and self-inflicted injuries in the first year
    You won't be covered if you die in the first 12 months of the policy as a result of suicide or intentional, self-inflicted injury 

Policy documents for life insurance

See a full list of what's covered in our policy wording.

Are you eligible for life insurance?

In most cases, you can get life insurance even if you have medical conditions – you just need to tell us about them when you apply. When you’ve completed your application, we’ll let you know whether we can offer you cover and how much it may cost.

To apply for cover, you need to ensure:

  • You’re a permanent resident of the UK (excluding Channel Islands, Isle of Man and Gibraltar)
  • You’re aged between 18-89 (but you’ll be covered until you turn 90)
  • You answer the questions we ask truthfully when applying. This includes telling us about any relevant pre-existing medical conditions

In most cases, you won’t need a medical exam. But if we do ask you to have one, don’t worry – we’ll cover the costs.

How much cover will you need?

Your life insurance cover amount reflects how much money would be paid out if you pass away. So it’s worth considering how much your loved ones might need to pay off a mortgage or keep up repayments, settle any debts and pay for general living costs. This will depend on your personal circumstances.

Our cover calculator

Try out our calculator to work out how much protection you might need for the things you love most.

Start calculator

Get a quick quote

It takes most customers just 5 minutes to get a quote and decision. Want to get Critical Illness cover as well? You can add this on as an extra when you apply.

Looking for more cover?

We have a range of options to help you protect your family's future. There is no cash-in value at any time.

Critical illness cover

Our Critical Illness Plan pays out a lump sum if you or your child are diagnosed with or have surgery for 1 of the 53 critical illnesses covered by our plan.

Age: 18-64

Cover: Up to £1,000,000

Payment: If you become critically ill and live for 10 days after diagnosis

Over 50s life insurance

Affordable over 50s cover that lasts a lifetime.

Age: 50-80 

Cover: £257 to £32,054 (subject to age and premium)

Payment: When you pass away

Free Parent Life Cover

A year’s worth of life cover for parents of children under 4. Absolutely free.

Age: 18-66 with a child under 4 

Cover: £15,000

Payment: If you pass away

Take care of your loved ones with an Aviva Trust

Our Trusts give you more control over who your money goes to once you're gone and will usually be exempt from Inheritance Tax 2.

How our claims process works

If your family or loved ones need to make a life insurance claim, we’ll make sure the process is as smooth as possible.

Remember, keeping your family informed of your policy could ease their hardship at what is likely to be a very difficult time for them. Sharing your policy number with them is a good way of doing this.


Let us know

Your loved ones can easily make a claim online or over the phone. We know that for a number of people, making a claim can be very distressing, which is why all of our expert claims handlers are specially trained to deal with calls in a sensitive manner.

Call us on 0800 015 1142 (from the UK) or make a claim using our online form.


Expert review

Our UK based team of experts will review the claim and keep your loved ones updated throughout the process, letting them know if we need any more information (such as a death certificate or medical information).


Paying your claim

If agreed, we'll make the claim payment within 5 working days of our decision.

We’ll make the payment by BACS or telegraphic transfer.

Contact us

Still need help? Give us a call.

0800 068 5549

Monday to Friday: 8:00 - 20:00

Saturday: 9:00 - 17:00

Sunday: 10:00 - 16:00

For our joint protection, telephone calls may be monitored and will be recorded and saved for a minimum of five years. Calls to 0800 numbers from UK landlines and mobiles are free.