What is life insurance?
Life insurance helps give your family financial protection should you pass away within the policy term. It lets you leave a lump sum behind – helping your loved ones maintain their living standards or pay mortgage costs. And it’s down to you how much you want to cover your family for. Our flexible protection is available from just £5 a month.
Claims you can count on
We paid out 98.9% of life insurance claims in 2017
Flexible cover length
Choose how long you’d like your cover to last, anywhere from 1 to 50 years
Quick and simple cover
Most customers get a quote and decision in just over 5 minutes
Getting life cover no longer needs your life story. We'll only ask you as little as 5 questions once you've got a quote to understand if we can offer you cover. Plus, with wider options such as Critical illness cover and Over 50s life insurance – our whole of life policy – additional types of protection are available if you need it.
Recommended by experts
We're proud that our cover's 5 Star rated by Defaqto - a trusted industry expert.
How does life insurance work?
Our cover pays out a cash lump sum if you pass away or you’re diagnosed with a terminal illness where you’re not expected to live longer than 12 months. Everyone’s circumstances are different – but here’s a few things to think about before you take out cover.
Do you need life insurance?
Take the time to consider how much your loved ones might need to maintain their living standards if you were to pass away. This might include costs such as bills, mortgage repayments, school fees and any other debts you might need to repay.
You may also need to take into account who you’re covering, such as your partner and children. So think about how long your kids will need financial support and when your other half might retire.
Joint or separate life insurance policy?
If you and your partner would like combined cover, you can take out a joint policy. This pays out once and won’t provide cover for the second person after the first passes away.
You can also both take out two separate policies. So once we pay out for one person their policy will end – but the second person’s policy will continue.
Discover more about choosing between joint and separate policies with our helpful article.
Learn more about our Life Insurance Plan
Our different types of cover
We offer 2 different types of life cover: increasing and decreasing cover. Both are term insurance policies – meaning they protect your loved ones for a fixed amount of time.
The type of cover you want may depend on who you want to protect and how much you’d like to pay each month.
Increasing cover
Increasing cover is designed to help protect your cover amount from inflation, where the value of money decreases.
This means your monthly payments increase annually along with your cover amount – helping ensure a cash lump sum will cover your loved ones’ living costs against inflation.
Increasing cover could be a good option if you’re looking to:
- Cover your salary
- Maintain your loved ones’ living standards
- Help with health and living costs if you become terminally ill
- Pay your children’s school or university fees
- Continue to make mortgage payments
The maximum annual increase is 15% to your premium and 10% to your cover amount 1.
If you don’t want your cover and premiums to go up, you can choose to maintain the same amount of cover and the amount you pay each year.
Decreasing cover
Decreasing cover is specifically designed to help your family pay off a mortgage or long-term loan.
You’ll pay us the same amount each month, but your cover will gradually decrease in line with your repayment mortgage.
The cover amount will eventually finish at £0 – along with the mortgage or loan you’re paying off – meaning your family won’t be left with these if you pass away during the term of your policy.
Your premiums are guaranteed unless you make a change to your policy.
Want to learn more about increasing and decreasing cover? No problem. Read our short article and get to get grips with both our cover types.
What our life insurance covers
If you pass away during the term of your policy, we’ll pay out a cash lump sum – it’s as simple as that.
What's covered
- Lump sum payment
You can choose up to £5million worth of cover and we'll pay the full amount after a successful claim.
- Protection if you die
We'll pay a lump sum if you pass away during the policy term – simple as that
- House purchase cover
If you’re taking out life insurance to coincide with the purchase of a new house, we’ll give you up to 90 days free life insurance. The free cover begins when we’ve accepted your application and you’ve exchanged contracts/completed missives, as long as you’ve given us a future start date that coincides with the completion of your house purchase. Terms apply. See policy summary for full details - Terminal illness
Receive your lump sum payment early if you're diagnosed with a terminal illness that meets our definition and you're not expected to live longer than 12 months. Once payment is made your policy will end and no further claims will be paid
- Flexible length of cover
You can choose the length of cover you need – from short-term to 50 years, or until you're 90 years old
- A separation benefit
If you separate from your partner, we can split your joint policy into single policies
What's not covered
Unfortunately, we can't cover all circumstances, including:
- Not paying your premiums
If your payments stop, so does your cover - No cash in value
The policy has no cash in-value at any time - Death outside the policy term
You choose how long your policy lasts. Once it's finished, then your cover will stop and we won't pay out if you die - Suicide and self-inflicted injuries in the first year
You won't be covered if you die in the first 12 months of the policy as a result of suicide or intentional, self-inflicted injury
Policy documents for life insurance
See a full list of what's covered in our policy wording.
Are you eligible for life insurance?
To apply for cover, you need to ensure:
- You’re a permanent resident of the UK (excluding Channel Islands, Isle of Man and Gibraltar)
- You’re aged between 18 and 89 (but you’ll be covered until you turn 90)
- You let us know of any existing medical conditions during the application process
If you’re in good health, it’s unlikely we’ll ask you to have a medical. But if we do, don’t worry – we’ll cover the costs.
How much cover will you need?
Your life insurance cover amount reflects how much money would be paid out if you pass away. So it’s worth considering how much your loved ones might need to pay off a mortgage or keep up repayments, settle any debts and pay for general living costs. This will depend on your personal circumstances.
Our cover calculator
Try out our calculator to work out how much protection you might need for the things you love most.
Get a quick quote
It takes most customers just 5 minutes to get a quote and decision. Want to get Critical Illness cover as well? You can add this on as an extra when you apply.
Looking for more cover?
We have a range of options to help you protect your family's future. There is no cash-in value at any time.
Critical illness cover
Our Critical Illness Plan pays out a lump sum if you or your child are diagnosed with or have surgery for 1 of the 54 critical illnesses covered by our plan.
Age: 18-64
Cover: Up to £1,000,000
Payment: If you become critically ill and live for 10 days after diagnosis
Over 50s life insurance
Affordable over 50s cover that lasts a lifetime.
Age: 50-80
Cover: £257 to £32,054 (subject to age and premium)
Payment: When you pass away
Free Parent Life Cover
A year’s worth of life cover for parents of children under 4. Absolutely free.
Age: 18-66 with a child under 4
Cover: £15,000
Payment: If you pass away
Take care of your loved ones with an Aviva Trust
Our Trusts give you more control over who your money goes to once you're gone and will usually be exempt from Inheritance Tax 2.
How our claims process works
If your family or loved ones need to make a claim, we’ll make sure the process is as smooth as possible.
Let us know
You can make a claim online or over the phone.
Call us on 0800 015 1142 (from the UK) or make a claim using our online form.
Expert review
Our team of experts will review your claim and contact you if they need any more information (eg a death certificate or medical information).
Paying your claim
If agreed, we'll make the claim payment within 5 working days of our decision.
Life articles
Take a look at our latest news and guides.
17 May 2019
Should I buy a single or joint life insurance policy?
Understand the difference between both policies.
Single or joint?
17 May 2019
Understanding life insurance
Explore our different types of cover
What is life insurance?
17 May 2019
What is term life insurance?
There are 3 different types of term life insurance.
Explore term life insurance
27 Mar 2018
What happens to debt when someone dies?
Our guide to how finances are managed and debts are dealt with after a loved one passes away.
Settling debts after death
22 Mar 2018
What happens to life insurance after divorce?
A simple guide to separating your life insurance policies if your relationship breaks down.
Life cover after divorce
14 Mar 2018
A financial guide to starting a family
Whether you're a new parent or have a little one on the way, here are our top tips for setting up your family's new finances.
New family finances
6 Mar 2018
What is common law marriage?
See our top tips to help you protect your family's finances if you choose not to marry.
Finances for couples
Contact us
Still need help? Give us a call.
Monday to Friday: 8:00 20:00
Saturday: 9:00 17:00
Sunday: 10:00 16:00
For our joint protection, telephone calls may be monitored and will be recorded and saved for a minimum of five years. Calls to 0800 numbers from UK landlines and mobiles are free.