About us

What we do and why It takes Aviva

With you today, for a better tomorrow

Over 15.5 million people in the UK choose us to protect their belongings and help plan their future.

That future – and the things you want to achieve in between – can seem a long way off. But the small steps you take now will make a big difference later.

With each step you take, we'll be right there beside you – helping you put one foot in front of the other towards a brighter, better future.

You can count on us

£30.6 billion paid out in benefits and claims to our customers in 2020 1.

We're constantly innovating

We developed a way to use a faster payments system for claims, which means over 4,000 more customers will get their settlement on the same day.

We're looking to the future

£11.7 billion investments in green assets in 2020 2.

We care about our customers

We’ve been looking after customers for more than 320 years. 

Although a lot has changed in three centuries, our job hasn’t: helping you prepare for the unexpected. No one knows what’s around the corner – whether it’s a broken boiler, an unplanned stay in hospital, or what your retirement has in store. 

We're continually working to make things easier for you – for example, by getting more of your claims paid on the same day. Claims payments used to take up to 10 days to reach customers through methods like BACS or cheques. Now we can make faster payments direct from our claims handling system. This means less worry and fewer calls, so you can get back to normal quickly.

We help build stronger communities

We’re committed to building stronger, more resilient communities across the UK. And, we’ve been doing this through our award-winning partnership with the British Red Cross since 2016.

In response to the coronavirus crisis, we supported their vital work, with backing from the Aviva Foundation, to ensure families and individuals made most vulnerable were able to access the right support at the right time.

As part of our purpose to be with you today for a better tomorrow, the Aviva Community Fund offers year-round support and quarterly funding for causes that are creating a brighter and more sustainable future. Join us in backing the clever ideas that move communities forward.

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Life’s complicated.

Things don’t always go to plan.

It can be hard to know what to do for the best. 

We understand that everyone needs someone to rely on.

“I’m just ringing today to let you know we’re in a position now to pay your claim”

A helping hand.

In an uncertain world.

We’re with people when it really matters. 

To help them make the most of life.

We understand what’s important to our customers.

And take pride in doing things well. 

Using our expertise and empathy.

“The Calgary hail storms this year were the fourth worst catastrophe in Canadian history. And I couldn’t be prouder of how our team has responded and helped our customers through this.”

We care about people.

About bringing them peace of mind.

“Yes, we are here to help you, especially right now.”

And helping them build a prosperous future.

We’re part of a family; employees, distributors, partners and customers.

We keep our promises.

“If you want 10 stars you’ve got 10 stars as far as I’m concerned.”

We put things right when they go wrong.

So our customers don’t have to worry about the bumps in the road.

We’ve been taking care of people for over 300 years.

“The Aviva family is there – even if you can’t see them.”

We live in the same streets.

Work in the same towns. 

We’re invested in our people.

Our communities.

“On behalf of us all, thank you!”

Our customers.

Our planet.

Our home.

By looking out for each other.

By being part of something bigger.

“We protect people each day, we help people to get on with their lives, we support them when they’ve had a problem.”

We’re creating a future we all want to live in. 

And leaving a legacy we can all be proud of. 

“And you will hit your target!”

Because at Aviva, we understand that what you do today, creates what is possible tomorrow.

With you today, for a better tomorrow.

We’re leading the way on climate action

In 2021, we became the first major UK financial services company to target net zero by 2040 3This plan means net zero carbon emissions from our investments by 2040; setting out a clear pathway to get there with a cut of 25% in the carbon intensity of our investments by 2025 and of 60% by 2030. And net zero carbon emissions from our own operations and supply chain by 2030.

Our climate action plan

The climate crisis is one of the greatest threats facing us all. So, we’ve made a plan to become a net zero carbon emissions company by 2040.

Read more about our bold approach to acting on climate change.

Discover our plan

We help you invest in a better tomorrow

We also look for other ways to help you become greener, including making it easy for you to choose ethical investing. We’re committed to investing responsibly with a central pillar of our investment process considering Environmental, Social, and Governance (ESG) factors. 

We believe this minimises risk and allows us to spot opportunities for our customers, empowering them to make informed decisions and make a positive difference with their money. We offer several Sustainable and Responsible Investment (SRI) funds so you can take ownership and measure your impact on sustainability issues.

Remember that the value of your investments will fall as well as rise and you could get back less than invested.

We’re committed to being a responsible business

Our responsible approach to business in the UK has been recognised by two independent organisations, The Good Shopping Guide and the Good Business Charter.

The Good Shopping Guide Ethical Company Award has been recognising and rewarding the ethical behaviour and practices of companies for the last 20 years. The Good Shopping Guide assesses companies on 25 different ethical criteria, giving an overall rating, with the top-third companies of each sector gaining accreditation.

Meanwhile, the recently established Good Business Charter reviews good business behaviours across ten key areas, such as environmental responsibilities, employee wellbeing, paying fair tax and ethical purchasing.

Ultimately, the aim of both accreditations is to help you make informed ethical choices about the companies you buy from.

Working with us

We’re proud of how we treat our employees, and they’re proud to work for us – in 2019, 83% of them said so. We offer flexible working, equal parental leave (and won the Working Families Best for Fathers Award 2020) and have been a real Living Wage employer since the programme started in 2005. We’re committed to our employees’ wellbeing, and offer benefits that suit everyone. If you’d like to work with us, you can see our current roles on our careers page.

Through our corporate responsibility programmes, we also give our employees the opportunity to volunteer, fundraise, and maximise donations through schemes like Payroll Giving, Pennies for Good, and employee volunteer hours.

Careers at Aviva

We’ve got some of the most exciting opportunities that the financial services industry can offer.

Explore career opportunities

More about our UK business

Here you'll find details of all our business operations in the UK.