Share dealing

Invest for the future, your way

We make it simple to invest in the stock market. Read all the important information on this page before you get started.

  • Pick from shares, exchange traded funds or investment trusts to help reach your goals
  • Manage everything in one place with our award-winning online platform
  • Buy or sell with our Aviva Stocks & Shares ISA, Pension or Investment Account and save for the long term. Capital at risk

What is share dealing?

Share dealing is a way of buying or selling stocks and shares, also known as equities, in publicly listed companies and other exchange traded investments (ETIs). You’ll need an Aviva Stocks & Shares ISA, an Investment Account or self-invested Aviva Pension (SIPP) to trade shares with us. 

How share dealing works with us

  • Clear trading fees

    We charge a flat fee of £7.50 for buying or selling shares and other exchange traded investments. Plus, an Aviva Share Charge of 0.4% of the value of your investment – to a maximum of £45 a year in your ISA or investment account or £120 in your pension. For a full list of possible charges read our FAQs.

  • Use the account that suits you

    Invest using either your Aviva Stocks & Shares ISA, Pension or Investment Account. Just fund it with cash and then choose the stocks and shares you’d like to buy. 

  • The right tools

    Our award-winning online platform makes buying or selling quick and easy. Useful features like live quotes and limit orders give you more control over the price of every share deal. Read more about these in our FAQs.

Pick your investments


If there’s a company you like or think is going places, you can invest directly in their future by buying shares in them (also called equities). With us you’ll be able to trade UK shares available on the London Stock Exchange.

Exchange traded funds

An exchange traded fund (ETF) is a group of shares which usually track the performance of an index, for example the FTSE 100®. This can be a good way to spread your investments so you’re not tied to the fortunes of a few companies.

Investment trusts

An investment trust is a company quoted on a stock market, with the sole aim of investing capital raised through the sale of shares.

Then start buying and selling online

Our online platform makes share dealing easy. When you've found an investment you’re interested in, just choose the value or amount you want to buy. You can trade when the market is open — between 8am and 4:30pm Monday to Friday.

You’ll generally get a live quote, which will be the best price at that moment. Live quotes may not always be available, so instead you’ll be offered a best market price instead. You can also choose a limit order, which is a fixed price you want to buy or sell at. Share sales will be settled and in your account two days after your trading date.

Selling with us works the same way.

Remember, investments can fall in value and you could get back less than you’ve put in. Find out more about the risks by reading our important information for investors (PDF 56 KB).

Unsure about shares?

If buying shares doesn’t seem like it’s for you, think about putting your money into investment funds instead. Here you’ll buy into a selection of investments which are either run by a fund manager or track an index, like the FTSE 100®.

Pick your investment funds

Invest online with funds ranging from UK to international assets.

Explore investment funds

Need financial advice?

If you need help with your investments, you might want to speak to a financial adviser. Find your local adviser at There may be a charge for advice.

Why choose us?

  • We've been helping our customers for more than 325 years. Now over 18.7 million people choose us to protect their belongings and invest for their future.
  • We aim to have the best service around. That's why we won Your Money Best Overall Investment Platform and Best Pension Platform - Medium Portfolio in 2024.
Award logo: Investment Awards winner - Best pension platform - medium portfolio Best overall investment platform

Frequently asked questions

What is Quote and Deal?

What is a Limit Order?

Do you offer telephone trading?

What are the charges for share dealing?

Do you offer international share trading?

What is an exchange traded fund (ETF)?

What is an investment trust?

Important documents

A couple of things that might affect your investment are our order execution policy, conflicts of interest policy and our fair processing notice. We work closely to meet these but if there's ever an issue, we'll let you know. You should download and read the documents below to find out more.

Our accounts

Choose a way to invest in shares with us.

Aviva Stocks & Shares ISA

Invest with our tax-efficient Stocks & Shares ISA and make full use of your £20,000 allowance each year.

Aviva Pension

Plan for a rosy retirement your way with our self-invested pension.

Aviva Investment Account

Reached your ISA allowance limit? Keep investing with our Investment Account.

The value of an investment can go down as well as up. You could get back less than invested. Tax rules and benefits depend on individual circumstances and are subject to change.

Contact us

If you need any help, call us

0800 285 1088

Monday to Friday: 8:00am – 5:30pm

Saturday and Sunday: Closed

Our opening hours may be different depending on which team you need to speak to. Telephone calls may be monitored and will be recorded and saved for at least five years. Calls to 0800 numbers from UK landlines and mobiles are free.

Alternatively, you can email and we'll get back to you as soon as we can.

Pension product provided by: Aviva Pension Trustees UK Limited. Registered in England No. 2407799. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm reference number 465132.

Platform and ISA Manager: Aviva Wrap UK Limited. Registered in England No. 4470008. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm reference number 231530.