Free Parent Life Cover
With MyAviva you'll get £15,000 of cover for 12 months
Log in to apply Register to apply
A year of free protection for parents
Your child’s first years are among the most important – so being prepared for anything life throws your way is vital. That’s why we offer a year of free life insurance for each parent for every one of their children under 4.
No purchase necessary
We won’t charge you a penny – no need to give us any bank details and you’ll be covered for a full year
£15,000 worth of cover
We’ll pay the full amount if you pass away during the term of your plan
New-born to pre-school
Take out cover for any of your children as soon as they're born or any time before their 4th birthday
Getting started is simple – just sign up through MyAviva and your plan should start as soon as you've completed your application.
What our Free Parent Life Cover offers
What's covered
When you take out the plan, you'll get:
- £15,000 worth of cover
Some financial help for your family should you pass away - No purchase necessary
It’s absolutely free, so no need to put in any bank details or worry about adding to your budget for an entire year - A year's worth of protection
Your cover starts as soon as you’ve signed up to the plan through MyAviva - From new-born to pre-school
Apply straightaway or sign up later on for each of your children (as long as it’s before their 4th birthday)
What's not covered
Unfortunately, we can't cover everything and we won't pay out if:
- You don’t answer all our questions honestly
Please be sure to answer all questions on your application truthfully - Pass away as a result of alcohol or non-prescribed drug abuse
If you pass away because of an overdose or through problems with alcohol - Pass away as a result of suicide
If you pass away from intentional self-inflicted injuries - Move out of the UK
If you move away from the UK, then we can't provide free cover
Policy documents for Free Parent Life Cover
See a full list of what's covered in our policy wording.
Are you eligible for Free Parent Life Cover?
To apply for cover, you need to:
- Be a permanent UK resident aged 18-66 with a child under 4 years old
- Be a parent named on the birth certificate, the full adoption certificate, special guardianship order, or final residence order
- Not have undergone any treatment for cancer – including leukaemia and lymphoma – in the last 12 months
- Only apply for 1 plan per parent for each child
Ready to get your free cover?
Just apply online through MyAviva to start your Free Parent Life Cover today.
How Free Parent Life cover helps
Everyone’s circumstances are different, but most people start to think about Life Insurance to help protect their partner or family financially.
Added protection for families
As a new mum, Alice was over the moon with her new son, Jacob. She didn’t have much extra money to spend on life insurance with so much baby stuff to buy. But our Free Parent Life Cover meant she could get £15,000 of insurance for 12 months, absolutely free. That's one less thing to worry about 1.
Complementary cover
When Harry and Jane logged in to MyAviva to renew their home insurance, they realised they were eligible for free parent life cover. Their children ranged from 18 months to 7 years old, but all they needed to do was apply online and both mum and dad would get a free £15,000 of cover for a year for each child under 4 years old 1.
Looking for more cover?
Looking for cover once the year’s free cover is finished, or want more security than the £15,000 can offer? We have a range of other options you could consider. There is no cash-in value at any time.
Life insurance
Cover for your mortgage, children’s university fees, loss of salary and more if you pass away.
Age: 18-89
Cover: Up to £5,000,000
Payment: If you get a terminal illness and aren’t expected to live longer than 12 months or you pass away
Critical illness cover
Our Critical Illness Plan pays out a lump sum if you or your child are diagnosed with or have surgery for 1 of the 53 critical illnesses covered by our plan.
Age: 18-64
Cover: Up to £1,000,000
Payment: If you become critically ill and live for 10 days after diagnosis
Over 50s life insurance
Affordable over 50s cover that lasts a lifetime.
Age: 50-80
Cover: £257 to £32,054 (subject to age and premium)
Payment: When you pass away
How our claims process works
If your family or loved ones need to make a claim, we’ll make sure the process is as smooth as possible.
Let us know
Call us on 0800 015 1142 from the UK or +44 1603 202 500 from overseas 2.
Alternatively, use our online claim form or write to us at Aviva, Claims Assessment Team, PO Box 520, Norwich, NR1 3WG.
We’ll be in touch
Our team of experts will review your claim and contact you if they need any more information (eg a death certificate or medical information).
Paying your claim
If agreed, we'll make the claim payment within 5 working days of our decision.
Life articles
Take a look at our latest news and guides.
Want to switch your life insurance policy?
You might regularly review or change your car or home insurance policy. But is it worth doing the same with your life insurance?
Want to switch your life insurance policy?
Understanding critical illness cover
Find out more about the different types of critical illness cover available and what might be right for your family.
What is critical illness cover?
How does life insurance work?
From how much life insurance costs to who gets the money if you die during the policy term, here’s a simple guide to life insurance and how it works.
Understand life insurance
What is mortgage protection insurance?
Mortgage protection insurance is a type of term life insurance. Find out more about how mortgage protection insurance works, and how it can help you here.
Learn more
What's the difference between life insurance and life assurance?
Life insurance and life assurance are terms that are often used interchangeably – but is there a difference?
Discover more
Think you can't afford life insurance? You're not alone
Read our 4 top tips on how to make the cost of life insurance more manageable.
Affordable life insurance
The difference between a death in service policy and life insurance
Understand the difference and why you might need both.
Know the difference
Should I buy a single or joint life insurance policy?
Understand the difference between both policies.
Single or joint?
Understanding life insurance
Explore our different types of cover.
Watch our video
What is term life insurance?
There are 3 different types of term life insurance.
Explore term life insurance
What happens to debt when someone dies?
Our guide to how finances are managed and debts are dealt with after a loved one passes away.
Settling debts after death
What happens to life insurance after divorce?
A simple guide to separating your life insurance policies if your relationship breaks down.
Life cover after divorce
What is critical illness cover?
Critical Illness Cover pays out a lump sum to help cover costs should you fall ill. Find out how it could benefit you and your loved ones.
Learn about this cover
A financial guide to starting a family
Whether you're a new parent or have a little one on the way, here are our top tips for setting up your family's new finances.
New family finances
What is common law marriage?
See our top tips to help you protect your family's finances if you choose not to marry.
Finances for couples
Contact us
Still need help? Give us a call.
Monday to Friday: 8:00 20:00
Saturday: 8:30 17:00
Sunday: 10:00 16:00