Free Parent Life Cover

With MyAviva you'll get £15,000 of cover for 12 months

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A year of free protection for parents

Your child’s first years are among the most important – so being prepared for anything life throws your way is vital. That’s why we offer a year of free life insurance for each parent for every one of their children under 4.

No purchase necessary

We won’t charge you a penny – no need to give us any bank details and you’ll be covered for a full year

£15,000 worth of cover

We’ll pay the full amount if you pass away during the term of your plan

New-born to pre-school

Take out cover for any of your children as soon as they're born or any time before their 4th birthday

Getting started is simple – just sign up through MyAviva and your plan should start as soon as you've completed your application.

What our Free Parent Life Cover offers

What's covered

When you take out the plan, you'll get:

  • £15,000 worth of cover
    Some financial help for your family should you pass away
  • No purchase necessary
    It’s absolutely free, so no need to put in any bank details or worry about adding to your budget for an entire year
  • A year's worth of protection
    Your cover starts as soon as you’ve signed up to the plan through MyAviva
  • From new-born to pre-school
    Apply straightaway or sign up later on for each of your children (as long as it’s before their 4th birthday)

What's not covered

Unfortunately, we can't cover everything and we won't pay out if:

  • You don’t answer all our questions honestly
    Please be sure to answer all questions on your application truthfully
  • Pass away as a result of alcohol or non-prescribed drug abuse
    If you pass away because of an overdose or through problems with alcohol
  • Pass away as a result of suicide
    If you pass away from intentional self-inflicted injuries
  • Move out of the UK
    If you move away from the UK, then we can't provide free cover

Policy documents for Free Parent Life Cover

See a full list of what's covered in our policy wording.

Are you eligible for Free Parent Life Cover?

To apply for cover, you need to:

  • Be a permanent UK resident aged 18-66 with a child under 4 years old
  • Be a parent named on the birth certificate, the full adoption certificate, special guardianship order, or final residence order
  • Not have undergone any treatment for cancer – including leukaemia and lymphoma – in the last 12 months
  • Only apply for 1 plan per parent for each child

Ready to get your free cover?

Just apply online through MyAviva to start your Free Parent Life Cover today.

How Free Parent Life cover helps

Everyone’s circumstances are different, but most people start to think about Life Insurance to help protect their partner or family financially.

Added protection for families

As a new mum, Alice was over the moon with her new son, Jacob. She didn’t have much extra money to spend on life insurance with so much baby stuff to buy. But our Free Parent Life Cover meant she could get £15,000 of insurance for 12 months, absolutely free. That's one less thing to worry about 1.

Complementary cover

When Harry and Jane logged in to MyAviva to renew their home insurance, they realised they were eligible for free parent life cover. Their children ranged from 18 months to 7 years old, but all they needed to do was apply online and both mum and dad would get a free £15,000 of cover for a year for each child under 4 years old 1.

Looking for more cover?

Looking for cover once the year’s free cover is finished, or want more security than the £15,000 can offer? We have a range of other options you could consider. There is no cash-in value at any time.

Life insurance

Cover for your mortgage, children’s university fees, loss of salary and more if you pass away.

Age: 18-89 

Cover: Up to £5,000,000

Payment: If you get a terminal illness and aren’t expected to live longer than 12 months or you pass away

Critical illness cover

Our Critical Illness Plan pays out a lump sum if you or your child are diagnosed with or have surgery for 1 of the 53 critical illnesses covered by our plan.

Age: 18-64

Cover: Up to £1,000,000

Payment: If you become critically ill and live for 10 days after diagnosis

Over 50s life insurance

Affordable over 50s cover that lasts a lifetime.

Age: 50-80 

Cover: £257 to £32,054 (subject to age and premium)

Payment: When you pass away

How our claims process works

If your family or loved ones need to make a claim, we’ll make sure the process is as smooth as possible.

Step 1

Let us know

Call us on 0800 015 1142 from the UK or +44 1603 202 500 from overseas 2.

Alternatively, use our online claim form or write to us at Aviva, Claims Assessment Team, PO Box 520, Norwich, NR1 3WG.

Step 2

We’ll be in touch

Our team of experts will review your claim and contact you if they need any more information (eg a death certificate or medical information). 

Step 3

Paying your claim

If agreed, we'll make the claim payment within 5 working days of our decision.  

Already with us?

If you would like to call us about an existing policy you can find our contact details here.

Find out about the different ways you can make a claim.


Manage your cover with MyAviva

  • Update your details
  • View your policies
  • View your discounts

Life articles

Take a look at our latest news and guides. 

Contact us

Still need help? Give us a call.

0800 404 6465

Monday to Friday: 9:00am - 5:00pm

Saturday and Sunday: Closed