Six important reasons you may want to get life insurance

Here’s how it can help your family financially when you’re gone

Published: 04 Jul 2024 Last updated: 17 Jun 2025

We regularly see the difference having life insurance can make to bereaved families.

A survey conducted between 31 May and 6 June 2024 by Censuswide, commissioned by Aviva, upon 500 respondents who had lost a spouse or cohabiting partner in the last 5 years, revealed that in just over half of cases (57%) the partner didn't have life insurance. This article aims to address the value of life insurance.

  1. So they’re financially comfortable
    The loss of a partner can often impact the family’s finances and can affect their level of financial comfort, whether or not they were the main breadwinner. But in the survey, there was a noticeable spilt in confidence levels between those whose partner had life insurance, and those who didn’t have that protection.

    Where 66% of families whose partner didn’t have life insurance felt ‘fairly’ or ‘very’ financially comfortable while the partner was alive, this dropped to 32% after they passed away. For those whose partner had life insurance, it fell from 82% to 61%, so the majority still felt financially comfortable.

    That’s perhaps because life insurance pays out a lump sum if the policyholder dies within the policy term. So financial support in the form of a cash payout could help your loved ones feel financially secure when you’re gone. For our cover, terminal illness benefit pays out if you are diagnosed with a terminal illness during the policy term that meets our policy definition and are not expected to live for longer than 12 months. Once payment is made, your policy will end, and no further claims will be paid. It's worth noting there's no cash-in value at any time.
  2. So they don’t have to move home
    If you want to help make sure your family could stay in their home if you pass away within the policy term, without the upheaval of moving. Life insurance could help create that safeguard. The payout on a valid claim could help them afford to pay off the mortgage, or keep up with rent payments – and not have to move to a more affordable place to live and change address at a difficult time.

    Without life insurance there might not be as much financial security for you and your family. So, when a partner dies it can sometimes mean downsizing to a smaller or cheaper property.
  3. So they’re prepared for unexpected costs
    In the same survey, married and cohabiting couples who had no life insurance were more vulnerable to financial shock if their partner passed away, compared with those who had life cover. So if an unexpected cost cropped up – things like a car needing work, or a broken washing machine – they’d struggle to afford it, or might need to borrow money.

    Asked if they would be able to afford an unexpected expense of £500, 32% of respondents where the partner had no life insurance said they wouldn’t be able to. While only 20% of families where the partner had no life insurance said they could afford it without some hardship, 32% of those whose partner had life cover said they could afford it without adverse effects.

    So life insurance can help with more than just regular costs, and staying in the family home. It can help put a family in a better financial position, and make them more able to deal with the kind of unexpected expenses that have a habit of cropping up when you least expect (or need) it.
  4. So they don’t have to cut back
    As well as potentially moving out of the home, if the finances are hit by the loss of a partner, it can mean the surviving partner has to cut back wherever there’s the opportunity.

    The research shows that if a partner didn’t have life insurance, the surviving partner was more likely to take measures to make up for the loss of income.

    Across the board, cost‐cutting measures included cutting non‐essential monthly spending like holidays and entertainment and other luxuries (38%), spending less on food shopping (39%), and even selling personal possessions (27%). It also led to some giving up their car, taking on loans or, for 22%, using credit cards.

    While it may not prevent the need for any cutting back, a life insurance payout can go a long way towards maintaining the lifestyle the family had when the partner was alive, without having to resort to difficult sacrifices.
  5. So your partner’s work-life balance is a choice
    For some, losing their partner might mean they have to reassess hours worked, or change the type of job they have.

    In the survey, most people who had a job were paid bereavement leave (78%), and 41% felt that the time off was enough. But 47% still felt they could have done with more time off immediately after their partner’s death.

    What about after that, though? Almost half of people (46%) said their partner’s death had an effect on their employment status. That could mean making up for the lost income by taking on more work beyond what they’d ideally do, or changing jobs. But for some that might mean struggling to keep a job and their usual hours of work, and needing to take on less while they go through the grieving process, or perhaps to make it easier to look after young children.

    While in a minority, 20% of people went on to work fewer hours in the same job, with 12% working longer hours in the same job, and 9% changing jobs to earn more.

    Whatever the reason, it’s easy to see how being more financially stable can mean this kind of immediate change to employment at an already difficult time might be avoided.
  6. So you all feel some peace of mind
    Having life insurance can give you the comfort of knowing that, if you pass away within the policy term, your loved ones will have a lump sum on a valid claim to help them manage financially – with the mortgage, bills, childcare, or just help to maintain their standard of living. There's typically no cash-in value at any time.

    The survey showed that the vast majority of people asked (86%) were worried about their current financial situation on losing a partner. Life insurance can go a long way towards helping your loved ones cope financially.

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