Responsible investing

Create a better world to live and retire in

Towards a better world for all

Want the opportunity to make a profit, and help to change the world for the better? Make a difference with your money with our range of responsible investment funds.

You can invest in funds that take take environmental, social and governance (ESG) factors into account. You can also research and select funds that have a specific focus that matters most to you, like the environment.

Whatever your values may be, your investments can create a better world for everyone to live and retire in.

Remember, like all funds, the value of your investment can fall as well as rise. You could get back less than invested.

Learn more about ESG and responsible investing

Picked by our experts

Aviva Investors (AI) have put together a list of funds they believe stand out from the crowd and are worth your consideration. Within the shortlist is an additional filter for certain funds which the AI team have rated as being leaders when it comes to integrating ESG factors.

Explore our shortlist

Whilst ESG considerations are taken into account, they're not the only criteria that are considered for selection.

See funds our experts believe are managed by top companies and fund managers.

Choose specific responsible funds

Research and pick your own responsible funds from our Self-select range. You can choose from a wide range, including funds that take ESG factors into consideration in the investments they choose, as well as funds that are committed to specific ESG or responsible investment objectives.

Explore funds in more detail

Search our full list to see what you like the look of or filter to show only ESG funds.

Your responsible investment provider

Want to make sure your investment provider is as responsible as your investment portfolio? You’re in the right place.

As the world’s first carbon neutral international insurer in 2006, we cut carbon emissions by 66% in 2019.

And now we’re taking even more ambitious steps (minding our carbon footprint as we go) by aiming to be a net zero carbon emissions company by 2040. That’s the most demanding target of any major insurance company in the world.

Plus, just like you, we’re a responsible investor too. So far, we’ve invested £15bn in responsible infrastructure projects like hospitals, public transport, and green energy.

Open an account

Invest directly through our three investment products.

Aviva Stocks & Shares ISA

Keep your investments tax-efficient with our ISA. No capital gains tax, no income tax.

Aviva Investment Account

Used up your ISA allowance? Keep investing with our general investment account.

Aviva Pension

Enjoy your retirement knowing your pension money has helped build a better world for generations to come.

Do you know if your money is invested sustainably?

As an investor you have the power to influence how and where you invest your money. Our short video summarises how your pension contributions can become sustainable investments.

Please enable your browser JavaScript to view the video


Do you know how the money in your pension is invested?

When you invest, how much do you really know about what happens next?

Let’s pretend for a moment you could follow your money on its journey and see what happens.

Basically, your money goes into the funds you choose. It's the managers of these funds who decide how it should be invested. 

 In order to make your fund grow, they often buy shares of large companies traded on the stock exchanges around the world and these companies play a major role in shaping the world we live in.

The performance of funds is available for everyone to see at any time.

This sounds like a good thing, but it can actually lead to short-term decision-making. Let’s look at why… 

Imagine the pressure you would face from being constantly monitored. Fund managers need to show the investments they make are growing in the short term. 

As a result, companies are also pressured to act in the short term to show immediate returns.

Long term benefits such as investing in innovation, workforce skills, or the efficient use of natural resources can slide down the priority list – as can the societal and environmental impacts of things like carbon emissions and air pollution. 

In the long-term this can actually lead to weaker companies and lower profits…

Because in reality it’s good companies that treat their customers, employees, the local community and the environment well that will make sustainable investments…

Think back to the beginning. You invested in your pension to improve your prospects for the future.

Your goal was to create a better future for yourself, and your family, but the result could well be a future you’d never have chosen.

There’s no one quick fix, but there are steps we can take. 

Remember those funds that your pension money goes into? A large number of people invest in them – so together you have huge power. 

If you insisted that your money was invested responsibly, it could really help to change the world unleashing trillions of pounds of sustainable investments. But not many people ask how their money is being spent.

As an investor, you have the power to influence where your money gets invested. Simply ask your provider how your money is invested and they should tell you.

To learn more about responsible investing options from Aviva, visit:

Investments can fall as well as rise and you may get back less than you invested.

Learn more about savings and investments

Not sure if you should save or invest? Our educational articles and videos will help you learn more.

Top up your knowledge

Keen to open your first savings account, understand investment risk or learn all about ISAs and ethical funds? Our saving and investment articles can help beginners and keen investors understand how to manage their money. 

Pension product provided by: Aviva Pension Trustees UK Limited. Registered in England No. 2407799. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 465132.Platform provider and ISA Manager: Aviva Wrap UK Limited. Registered in England No. 4470008. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 231530.