“Investing” can be a scary word, when you first hear it. With our help, you’ll discover simple ways to invest your money, without needing to watch the business news every morning. And we'll help you stay on top of your cash savings, too.
Always remember, investments can fall as well as rise in value. You could get back less than you put in.
We’ll help you get started
Get your money in order with a financial plan
Whether you want to start taking better care of your finances or look at ways to enhance your wealth, a personal financial plan could be your key to a more prosperous future.
What is investing?
Find out how you could make your money work smarter with our easy-to-understand guide.
Am I financially ready to invest?
You might think you don’t have enough money to start investing, but you may be closer than you think.
Investing in funds – the basics
Know the saying 'don't put all your eggs in one basket'? That's what you're trying to achieve when investing in funds.
How do ISAs work?
Learn the difference between cash, stocks and shares, innovative finance ISAs, and more.
A quick guide to investment asset classes
Your guide to cash/money markets, fixed interest, equities and property asset classes.
Ways to save money for your children
Find out the difference between opening Junior ISAs and using your own ISA allowance.
What is pound cost averaging?
If you have a lump sum of money to invest, it can be hard to know where to start – and even harder to work up the courage to actually part with your cash.
Ready to invest?
Find out more about what we can offer to get you started on your investing journey.
Aviva Stocks & Shares ISA
Invest up to £20,000 in the 2021/22 tax year in a tax-efficient stocks and shares ISA. Make the most of this with the flexibility to manage your money and investments your way.
Our self-invested personal pension
Bringing your money together into one place could give you a clear picture of your retirement. And our SIPP could be the stepping stone towards the future you're after.
Wealthify Junior ISA
You can invest for your child with a Wealthify Junior stocks and shares ISA and help kick-start their financial future.
Tools, help and expert advice
Get an idea of how much your investments could be worth, and how long you need to invest for.
Online help and support
Get tips on how to stay safe when investing, plus find out how to speak to us about your existing investment products.