How to keep investing as simple as possible

So you can focus on the things that really matter

“Investing” can be a scary word, when you first hear it. With our help, you’ll discover simple ways to invest your money, without needing to watch the business news every morning. And we'll help you stay on top of your cash savings, too. 

Always remember, investments can fall as well as rise in value. You could get back less than you put in.

We’ll help you get started

Get your money in order with a financial plan

Whether you want to start taking better care of your finances or look at ways to enhance your wealth, a personal financial plan could be your key to a more prosperous future.

Where to start

What is investing?

Find out how you could make your money work smarter with our easy-to-understand guide.

Read our investing guide

Am I financially ready to invest?

You might think you don’t have enough money to start investing, but you may be closer than you think.

Find out if you’re ready

Investing in funds – the basics

Know the saying 'don't put all your eggs in one basket'? That's what you're trying to achieve when investing in funds. 

Learn the investment basics

How do ISAs work?

Learn the difference between cash, stocks and shares, innovative finance ISAs, and more.

Discover more about ISAs

A quick guide to investment asset classes

Your guide to cash/money markets, fixed interest, equities and property asset classes.

Learn about asset classes

Ways to save money for your children

Find out the difference between opening Junior ISAs and using your own ISA allowance.

Check your saving options

Understanding lower risk investments

Choosing investments at the right risk level for you.

Discover more on lower risk investments

What is pound cost averaging?

If you have a lump sum of money to invest, it can be hard to know where to start – and even harder to work up the courage to actually part with your cash.

Read more

Grow your savings too

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How to pick the right savings account for you

Find out what you should consider with our handy guide. 

Read about choosing accounts

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How Aviva Save works

Everything you need to know to start using our savings marketplace.

Discover Aviva Save

Tools, help and expert advice

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Investment calculator

Get an idea of how much your investments could be worth, and how long you need to invest for.

Try our investment calculator

Online help and support

Get tips on how to stay safe when investing, plus find out how to speak to us about your existing investment products.

Let us help

Aviva Investment Advice

Take control of your future today. Find out your options with the help of our in-house investment advice.

Our investment advice

Our full range of products