Something funny happens to us when we become parents. As well as learning how to survive on barely any sleep, we start to become much more aware of things we previously never gave a second thought. Things like life insurance; wills; CBeebies. Things that will help us protect our children, make them happy and give us peace of mind, too. 

It's only to be expected that we may also find ourselves wondering about the ways in which we can save for our children. 

Using an Individual Savings Account (ISA) could be a good place to start – whether you want to save for the long term or have some flexibility to withdraw money. We've explored two options below: opening a Junior ISA, or using your own ISA allowance.

Open a Junior ISA

Under 18s are entitled to £9,000 of tax-free savings into an ISA every year. A Junior ISA (or JISA) is a tax-efficient savings account just for children, so if you've got money to spare and you want to build some savings for your little ones, you could utilise their JISA allowance and open one. 

A JISA can also be a great way to teach your children about saving. Many providers offer apps through which you and your kids can track the interest in real time. 

Heads up, though: any money you put into a JISA belongs to your child and can only be withdrawn by them once they turn 18.

Interest rates

Just as there are cash and stocks and shares normal ISAs, there are also two types of Junior ISAs: a Junior Cash ISA, which offers a variable rate of interest, and a Junior Stocks and Shares ISA, which does not pay interest, but instead offers the potential for returns based on the performance of the stocks and shares your money is invested in.

Cash or Stocks and Shares?

A Cash ISA is generally considered a lower-risk option, since your money will grow as long as the interest rate is above 0%. A Stocks and Shares ISA, meanwhile, has the potential to provide a greater return over the longer term than a cash ISA, although there is more risk. As with all investments, the value can go down as well as up and you may get back less than you put in. 

Experts recommend investing for at least five years: as investing comes with more risk, any less than that may not offer sufficient time to ride out the ups and downs of the market. 

Whether you go for a Cash JISA or Stocks and Shares JISA could depend on how old your child is when you open it and how long your child intends to keep saving or investing into it past their 18th birthday. If they're 14 or 15, for example, a Cash ISA might be better because it might only be open for three or four years until your child is 18.

That's not really long enough to expect a positive return on investment with a Stocks and Shares ISA, but you'll get a return with a Cash ISA, albeit a low one. You just need to be aware that inflation will reduce the buying power of your money, particularly if the interest rate is less than the rate of inflation.

If you open an ISA when your baby is born, on the other hand, you'll have 18 years to invest. So a Stocks and Shares ISA could be a better option to try to make that pot of money grow as much as possible. As a parent, you may be put off by the thought of investing your children's money — due to the risk involved. But remember that you have an 18-year window to invest in order to weather those stock market dips.

Use your own ISA

With a JISA, you don't get to decide how the money is spent once your child turns 18: the money is theirs, so that decision is theirs too. If you want some more certainty on how your savings are spent, opening an ISA in your own name could be an option.

A bigger allowance

Over 18s get a £20,000 ISA allowance every year. Allocating part of that to saving for your children could be a good way to make the most of it.


Unlike JISAs, you can access the money in your ISA if you need to. You could use your own ISA for things your kids will need in the short term: starting high school could mean paying for school trips abroad, for example, or your child might want to buy a musical instrument or a laptop, or indulge in an expensive hobby.

More control

If you know you want to help your children out with something specific, like a deposit for a house or money for a wedding, saving it in your own ISA means you don't have to hand over a lump sum to your 18-year-old and hope for the best. Instead, you can save it in your ISA until your kids need it most.

Choosing to invest

New to the world of the Stocks and Shares ISA or JISA? Here are a few things you might like to know.

Investing doesn't have to be complicated

You don't need to be a finance professional to start investing. You can open a Stocks and Shares ISA or JISA using an investment platform. Many platforms do the hard work of choosing investments on your behalf. All you have to do is choose how risky you want to get with your investments and make sure you regularly review your investments and their performance.

Investing can be ethical

If you choose to open a Stocks and Shares ISA or JISA, many providers will give you the option to invest in ethical funds and funds that take environmental, social and governance (ESG) factors into consideration. Funds can aim to be ethical by excluding so‐called "sin stocks" — like investments in tobacco and weapons. It can also mean that your money will be invested in assets that aim to do good: the focus will be on things like projects that support social development and businesses that support an inclusive culture, or even the environment. So you can invest in your children's future in more than one way.

Investing can be done little and often

You don't need a big lump sum to get started with investing. In fact, paying a little bit in regularly is a great habit to get into. It has the added bonus of trying to cushion your investment against market falls — an approach known as pound- cost averaging. It works because some months your investments will be more expensive if the market is doing well, but sometimes they will be cheaper if the market is down. So the cost of your shares should average out over time.

Ready to start saving for your children? Take a look at the Aviva Stocks & Shares ISA or explore a Junior ISA from our partner Wealthify. 

Investments and savings made easy

We’ve got a lot of savings and investments know-how we want to share with you.