What is a general investment account?
It’s a way of investing that you can shape. Put your money into ready-made funds – set at a level of risk you're comfortable with – or sift through and pick out your own funds or shares. As there's no ceiling on how much you can put in each year, many people see it as an excellent path to invest beyond their £20,000 annual ISA limit.
Investment accounts have the potential to grow by more than a cash savings account, although they do have a higher level of risk. And leaving your money in an investment account over a longer time (experts often recommend 5 years or more) can boost your chance of a positive return.
They don't have the same tax-efficient benefits – sometimes known as a tax wrapper – as a stocks and shares ISA, so you may pay tax on any returns you make, depending on other income you have.
Always remember, investment values can fall as well as rise, so you could get back less than you put in.
How our investment account could work for you
What to think about before opening an investment account with us
Investment account benefits and considerations
Things to consider
- It’s for the longer term
Seeing your investments go up and down with market movements is normal. Don’t plan on doubling your money overnight, as there are often dips in the road ahead. As a general rule, leaving your money invested for five years or more gives it the best chance of overall growth. Saying that, no investment can promise you a positive return.
- There’s always risk
Risk sounds scary, but it’s also what gives your money the opportunity to grow. It simply paints a picture of how big any upward or downward swings could be. You'll find a factsheet with every fund we offer that shows its risk level, helping you invest within your comfort zone.
- There are no tax boosts
An investment account doesn’t have the freedom from tax that a stocks and shares ISA enjoys. There’s no limit on how much you can invest, but remember that you may need to pay income tax and capital gains tax on your returns.
- Fair charges up front
We charge 0.40% a year for investments under £50,000 and, for each level of investment value above that, the percentage drops. There are separate charges for investing – read more about charges here.
Before you apply for an investment account, make sure you read and understand all the details. If there’s anything you’re not sure about, it may be worth getting financial advice first.
Try our investment calculator
Could an Aviva Investment Account help you tick off your money-growing targets? We’ll do the sums to give you an idea of how it might work out.
Our investments and charges
How to choose investments
There are four ways to decide how you invest in your account.
What are the investment charges?
There’s no charge for opening an Aviva Investment Account, or to transfer your investments to us. However, whoever you have your investment with now may charge you for leaving, so please make sure making a move adds up for you. Once you have an Investment Account open, these are the charges you can expect.
You'll pay an Aviva Charge of up to 0.40% for the value of your funds or cash, depending on how much you invest.
There's also a Fund Manager Charge that will depend on the funds that you've chosen. This charge is included in the price of the fund.
We won't charge you for buying or selling funds.
Shares and other exchange traded investments
You'll pay an Aviva Share Charge, which is 0.40% of their value, capped at £120 a year.
There'll be a Fund Manager Charge for exchange traded funds and investment trusts that will be included in the price of the investment.
When you buy shares and other exchange traded investments, there'll be a trading Charge of £7.50 for every trade you make.
There may be other charges you’ll need to be aware of. You can read about these on our charges page.
Why choose us for an investment account?
Your Money investment platform award
Frequently asked questions
How much can I invest in an investment account?
Who can open an investment account?
How much does an investment account cost?
What's the difference between returns, interest and dividends?
Will I pay tax on my investment account?
Are dividends from my investment account taxed?
Other ways you can save and invest with us
Learn more about savings and investments
Not sure if you should save your money or use it to invest? Our articles can help outline the options open to you.
Still need some help? Give us a call
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Platform provider and Investment Account Manager: Aviva Wrap UK Limited. Registered in England No. 4470008. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 231530.