Helping you save and invest for your future
Personal finance tips, tools, and more
With so many savings and investments options out there, you might feel confused about what’s the right choice for you. That’s where we step in to help.
From cash savings to stocks and shares, we’ve got simple tips, informative videos and step-by-step instructions to help you get started. And, when you’re ready, take a look at our savings marketplace and direct investing platform. We hope you’ll find them ideal for getting closer to your personal goals.
Aviva Save
Manage all your cash savings in one place, with a range of specially chosen savings accounts.
Self-invested personal pension (SIPP)
Build up your retirement income from just £50 a month, pay in a lump sum whenever you want and save more thanks to tax benefits.
Aviva Stocks & Shares ISA
You can invest up to £20,000 tax-free in the 2021/22 tax year in a stocks and shares ISA. Make changes or take out money whenever you need without notice or penalties.
Investment Account
When you want to invest beyond your ISA limit, you could choose our professionally managed funds, starting with a lump sum or by making monthly payments.
What makes our investing platform different?
Get to know how our investment platform works and start exploring its funds.
How can you use our investing platform?
With three ways to pick funds, we'll help you get to grips with an option that suits you.
Get your money in order with a financial plan
Whether you want to start taking better care of your finances or look at ways to enhance your wealth, a personal financial plan could be your key to a more prosperous future.
Log in to MyAviva
Manage your investments, and more.
Online help and support
Get tips on how to stay safe when investing, plus find out how to speak to us about your existing investment products.
How can we help you today?
Help me with savings only
We share our tips on how to save your money, budgeting successfully, choosing a savings account and more.
Help me with simple investments and savings
Get to grips with straightforward ways to put money away for the future, including the basics of investing.
Introduce me to new investing ideas
Broaden your knowledge by learning more about risk, funds, and different ways to invest including ethical choices.
Professional market analysis
Are you a seasoned investor on the look-out for higher returns? Browse our professional market analysis from the experts at Aviva Investors. Capital at risk.
Investment calculator
Get an idea of how much your investments could be worth, and how long you need to invest for.
Select Investment (bond)
Got at least £10,000 to invest? You could put your money into an investment bond with growth and income options, although you’ll need to talk to an adviser first.
Aviva Investment Advice
Take control of your future today. Find out your options with the help of our in-house investment advice.
Our full range of products
Contact us
Still need some help? Give us a call
Monday to Friday: 8:00am - 6:00pm
Saturday and Sunday: Closed
For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of 5 years. Calls to 0800 numbers from UK landlines and mobiles are free.
This is not a personal recommendation. If you need a personalised recommendation based on your personal circumstances, you should seek financial advice.
Platform provider and ISA Manager: Aviva Wrap UK Limited. Registered in England No. 4470008. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 231530.
Pension product provided by: Aviva Pension Trustees UK Limited. Registered in England No. 2407799. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 465132.
Select Investment (Bond) provider: Aviva Life & Pensions UK Limited. Registered in England No. 3253947. Registered office: Aviva, Wellington Row, York, YO90 1WR. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Firm Reference Number: 185896.
Aviva UK Digital Limited acts as an introducer to Wealthify Limited for Wealthify ISA and General Investment Accounts. Wealthify is part of the Aviva group of companies and is authorised and regulated by the Financial Conduct Authority. Wealthify is authorised and regulated by the Financial Conduct Authority. The underlying investment management services are provided by Wealthify Limited, not Aviva UK Digital Limited. Aviva UK Digital Limited and Wealthify Limited are subsidiaries of Aviva Group Holdings Limited.
Aviva UK Digital Limited is registered in England No. 09766150. Registered office: St Helen’s, 1 Undershaft, London EC3P 3DQ. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number: 728985. Aviva UK Digital Limited and Wealthify Limited are subsidiaries of Aviva Group Holdings Limited.
Aviva Save is promoted by Aviva Administration Limited, which is authorised and regulated by the Financial Conduct Authority (FRN: 185746), on behalf of Aviva Savings Limited. Aviva Administration Limited is registered in England, No. 03424940, registered office: Aviva, Wellington Row, York, YO90 1WR. Aviva Savings Limited is registered in England, No. 04384512, registered office: Wellington Row, York, YO90 1WR. Aviva Savings Limited is not regulated by the Financial Conduct Authority. The Aviva Save platform is provided by Raisin UK on behalf of Aviva Savings Limited. Raisin UK is a trading name of Raisin Platforms Limited, which is authorised and regulated by the Financial Conduct Authority (FRN: 813894). Raisin Platforms Limited is registered in England and Wales, No. 11075085, registered office: c/o Withers LLP, Third Floor, 20 Old Bailey, London, United Kingdom, EC4M 7AN.