About us

Business Ethics Code

At Aviva, we're expected to meet the highest standards of behaviour and to manage and conduct ourselves and our business according to rigorous ethical, professional and legal standards.

This means acting with integrity, transparency, openness and in alignment with our values. It means treating everyone fairly and respecting the human rights of others. Acting in the best interests of our customers, colleagues, communities and partners as well as Aviva. 

It also means adhering to our key regulators’ requirements and principles, including the UK FCA’s Conduct rules and other country equivalent regulations.