New managing director for Lifetime

Article date: 10 August 2006

Norwich Union, the UK’s largest insurer, has appointedClive Witter as the new managing director of its WRAP operation,Lifetime. Clive, formerly managing director of NorwichUnion’s offshore division, Norwich Union InternationalLimited (NUIL) based in Dublin, has extensive experience of runningsubsidiary companies. During his time at NUIL, Clive has overseensignificant growth and expansion of the offshore business.

Jeremy Bradburne, the former chief executive of Lifetime hasstepped down from the board and will be leaving the company butwill be working closely with Clive for a handover period.

Norwich Union believes the time is now right to bring Lifetime muchcloser into the company and make it more integrated into itsoperations. Lifetime is a key proposition for Norwich Union and thecompany is seeking to significantly develop its presence in thewrap market and believes this closer integration will be a majorcatalyst for growth.

In addition to Clive becoming managing director, Norwich Union willbe deploying significant additional expertise into Lifetimespecifically from a marketing and operational perspective. Thisadditional expertise will ensure that Lifetime has the tools at itsdisposal to further impact and lead the rapidly developing WRAPmarket.

New managing director, Clive Witter, said: “The Lifetime WRAPplatform is a leading player in the rapidly developing market andNorwich Union wishes to further develop its status. We have madegood inroads into getting advisers signed on to the platform anddeveloping the platform’s capabilities, but we want toaccelerate this process to ensure we stay at the forefront of thisimportant market.”

Norwich Union Life chief executive, Mark Hodges, said: “Wesee WRAPs as a strategically important proposition and we are onehundred per cent committed to further investing resources andexpertise to grow the business.

“I would like to thank the initial management team atLifetime for putting together an excellent operational platformthat we are now pushing forward to the next phase of developmentand growth using the resources and strengths of NorwichUnion.”


Press office contacts:
James Evans 01904452791 or 07800 699525

Notes to editors:
Norwich Union is the UK’slargest general insurer with a market share of around 14%, with afocus on insurance for individuals and small businesses.

It is a leading provider of life, pensions and investment productsand one of the largest financial adviser (FA) providers. FAsprovide over 70% of the company's long-term savings business in theUK.

Norwich Union’s news releases and a selection of images areavailable from Aviva's internet press centre at

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