Article date: 14 July 2008
RAC has won a three-year contract to supply training to technicians for Mercedes-Benz UK.
The deal will see RAC supply eight trainers and a line manager who will be based at and deliver training programmes from the manufacturer's UK headquarters in Milton Keynes.
The RAC trainers will receive tuition at the manufacturer's world headquarters in Germany and will then deliver face-to-face training to the technicians under Mercedes-Benz guidelines, each conducting 150 days of training a year. They will be supported by four course developers and three field-based training mentors who work for Mercedes-Benz.
The initiative demonstrates an innovative approach to after sales service training to ensure that the manufacturer's dealer network service quality levels remain consistent and dynamic.
Nick Thompson, commercial training manager for RAC, says: "RAC has been working closely with Mercedes-Benz for over 10 years and has built a reputation based on excellence and trust.
"RAC recognises that it's important to continuously improve and monitor standards of servicing and repair within the motor industry. The deal represents a fantastic win for our technical training business and underlines the quality of RAC's offering to the premium motor manufacturer market."
Tony Hetherington, technical training manager with Mercedes-Benz, comments: "Our new strategy of field mentors to identify training requirements coupled with course developers who can design training solutions to meet specific requirements - needs a trusted partner to deliver the end product.
"RAC has proven themselves to be that partner through our current contract, whereby two of the technical training team are already RAC employees and we are very pleased to extend that relationship in the new structure."
RAC Press office contact:
Vicki Burn on 01603 684224 / 07800 692909 or Sam Bramwell at Staniforth on 0161 919 8024 / 077381 96667.
Notes to editors:
With around seven million members, RAC is one of the UK's most progressive motoring organizations, providing services for both private and business motorists. Whether it's roadside assistance, windscreen repair and replacement, learning to drive, vehicle inspections and checks, legal and financial services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs. RAC incorporates BSM, RAC Auto Windscreens, RAC Direct Insurance and HPI.
Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Norwich Union Insurance (part of Aviva). Norwich Union is the UK's largest insurer, insuring one in seven motor vehicles and with a market share of around 15%.
RAC's news releases and a selection of images are available from the internet press centre at www.racnews.co.uk/.