Top Aviva UK Health clinical specialist appointed to the UKRC

Article date: 4 March 2010

Mark Sharpe, clinical development manager at Aviva UK Health has been elected to the board of the UK Rehabilitation Council.

A chartered physiotherapist who worked in both the NHS and private sectors prior to joining Aviva UK Health in 2006, Mark specialises in musculoskeletal and orthopaedic medicine. Since joining the company he has worked closely with the business to deliver new propositions including the highly successful Back-Up service that won 'Rehabilitation Initiative of the Year 2009' at the recent RehabFirst awards.

As the only representative from the private medical insurance industry, Mark will be an invaluable addition to the council. He brings to the role a wealth of experience in rehabilitation and the benefits of early intervention to both businesses and consumers.

The UK Rehabilitation Council is a community of rehabilitation associations, rehabilitation providers, clients and other stakeholder groups which aim to ensure access to high quality medical and vocational rehabilitation services in the UK. It provides an authoritative voice and focal point for anyone with a stake in medical and vocational rehabilitation.

On his appointment, Mark said: “The council aims to support those who are assisting sick and injured people to regain their independence. I am delighted to have the opportunity to feed into developing best practice and increasing access to those who need it.”

Aviva is the only private medical insurer to hold affiliate membership of the UKRC, clearly demonstrating its commitment to investing in areas which offer substantial benefits to its customers.


For further information, please contact:
Amber Scott               
Telephone: 02380 359383            

Notes to editors:

Health and Wellbeing from Aviva
Established in 1990 as the healthcare arm of Norwich Union, Norwich Union Healthcare was re-branded to Aviva in 2009. We provide a range of private medical insurance, income protection, occupational health and group life products and services that cover over 2,400,000 lives. We are one of the largest providers of income protection, group life and private medical insurance in the UK.

Norwich Union Occupation Health, a sister company of Norwich Union Healthcare, was also re-branded to Aviva in 2009. Occupational Health provides occupational health solutions and services to a wide range of industry sectors. By utilising their large fleet of purpose built mobile clinics and approved medical centres, staffed by a team of experienced occupational physicians and nursing staff, the services are designed to meet the individual needs of clients.

Aviva Health UK Limited is authorised and regulated by the Financial Services Authority and is a member of the Association of British Insurers and the Financial Ombudsman Service.

Aviva’s news releases and a selection of images are available from Aviva’s internet press centre at

About the UK Rehabilitation Council
The UKRC exists to provide an authoritative voice and focal point for anyone with a stake in medical and vocational rehabilitation and to support those who are working to help sick and injured people regain their independence.

The objectives of the council are:

  • To ensure quality through certification, accreditation, endorsement, standards and research into best practice.
  • To provide a one-stop shop for information about rehabilitation.
  • To identify/endorse best practice.
  • To identify training needs.
  • To engage with partners, clients and stakeholders, especially governmental agencies, to ensure joint working and sharing of agendas and priorities.

About Aviva
Aviva, the international savings, investments and insurance group, is the world’s fifth largest insurance group, serving 50 million customers across Europe, North America and Asia Pacific.

In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers. Aviva also provides roadside assistance through RAC. Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.

Aviva's UK Insurance business has a market share of around 15%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.

Aviva's life and pensions business in the UK has a total market share of 12% and a top three position in its key markets of savings, protection, and annuities.

Aviva’s news releases and a selection of images are available from the internet press centre at


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