Life insurance

Life cover from around £2 a week

£15 M&S vouchers after your third payment

Our 5 Star rated Aviva life insurance is a simple, affordable way to help make sure your family’s life can go on, even after you’re not around. We provide:

  • Premiums starting from around £2 a week.
  • It's simple - get a quick quote in 2 minutes.
  • Peace of mind - we paid out over 99% of claims last year.
  • Our claims teams focus on conversation not paperwork.
  • Our Defaqto 5 Star Rating shows you what independent experts think about our cover.

Things to think about

Terminal illness: Our cover includes Terminal Illness Benefit. The plan will pay out if you are diagnosed with a terminal illness within the plan term and are not expected to live for more than 12 months. If we pay out after a terminal illness claim, your plan will then end. This is different to our Critical Illness cover, which you can read more about.

Its important to know that there is no cash value. If you stop paying premiums or live to the end of your plan, your cover will end. In this case, we wouldn’t return any money.

Types of life cover

Cover that will help protect your family

Level insurance pays out a fixed amount, so it’s the ideal way to help give your family a financial safety net or help cover the amount borrowed with an interest-only mortgage.

Get a quote on protection for your family

Cover that will help pay off your mortgage

Decreasing insurance helps to protect you if you have a repayment mortgage or loan. As what you owe reduces over time, so does the amount of cover. This helps keep costs lower.

Get a quote about protection for your repayment mortgage

Life and critical illness cover

Life and critical Illness cover pays out a lump sum if you either die, or are diagnosed with a critical illness that meets our policy definition and then survive for at least 14 days. We only cover the critical illnesses we describe in our policy and no others.

Get a quote about combined Life and critical illness cover

Why choose Aviva?

  • View all your Aviva policies in one place online with MyAviva
  • You can save up to 25% on your gym membership with Aviva Advantages

It’s easy to apply for Life insurance online

Get a quote Or call us on 0800 068 5549

Whether you’d like information, a quote or a helping hand with your application, just give us a call.

Lines are open Monday to Friday 8am – 8pm, Saturday 9am – 5pm and Sunday 10am – 4pm. Calls are free from a BT landline. Costs may vary from mobiles and other networks. Calls may be recorded and monitored for our joint protection.

Customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 76 customer reviews

Rating breakdown

76 reviews

  • 5 stars awarded by 52 reviewers
  • 4 stars awarded by 22 reviewers
  • 1 stars awarded by 2 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Our 3 most recent reviews

Read all 76 reviews

MarinaB gave this product an overall rating of 4 / 5

Great call centre team

Spoke to the call centre on two occasions and each time was hugely impressed with the helpful customer service. I knew exactly where I was, how to cancel the existing policy and where best to take out the new one. Great people, very helpful and professional. Noticeable by its rarity in UK business today. Good easy to use web site too. Well done Aviva

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

MrsB86 gave this product an overall rating of 5 / 5

Easy and Uncompletcated Life Insurance

Really happy how easy it was to apply for life insurance with Aviva. I had spent over an hour on the telephone with other companies and comparison sites which turned out to expensive with benefits added on that I didn't need. I decided to go direct to Aviva - applied on line and was really pleased with the result.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Bogaroo gave this product an overall rating of 5 / 5

The Future

After the birth of my son I wanted to make sure him and my husband would be fine if the worst were to happen. The website was so easy to use and understand and i got my quote quickly without having to hear someone babble over the phone at me about options. I was emailed and post the information I needed very well priced and different coverage for what you need.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
18 to 24
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

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