Life insurance

Life insurance from £5 per month

£15 M&S vouchers after 3rd monthly payment

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Our 5 Star rated Aviva Life Insurance is a simple, affordable way to help make sure your family’s life can go on, even after you’re not around. We provide:

  • Premiums starting from £5 a month.
  • It's simple - get a quick quote in 2 minutes.
  • Peace of mind - we paid out over 99% of claims last year.
  • Our claims teams focus on conversation not paperwork.
  • Aviva’s Life Insurance has been awarded a 5 Star Rating by Defaqto in the Direct category.

Things to think about

Terminal illness: Our cover includes Terminal Illness Benefit. The plan will pay out if you are diagnosed with a terminal illness within the plan term and are not expected to live for more than 12 months. If we pay out after a terminal illness claim, your plan will then end. This is different to our Critical Illness cover, which you can read more about.

Its important to know that there is no cash-in value. If you stop paying premiums or live to the end of your plan, your cover will end. In this case, you'll get nothing back.

Types of life cover

Cover that will help protect your family

Level insurance pays out a fixed amount, so this will help give your family a financial safety net. This cover could also be ideal for helping cover the amount borrowed with an interest-only mortgage.

Get a quote on protection for your family

Cover that will help pay off your mortgage

Decreasing insurance helps to protect your family financially if you have a repayment mortgage or loan. As what you owe reduces over time, so does the amount of cover. This helps keep costs lower.

Get a quote about protection for your repayment mortgage

Life and critical illness cover

Life and critical Illness cover pays out a lump sum if you either die, or are diagnosed with a critical illness that meets our policy definition and then survive for at least 14 days. We only cover the critical illnesses we describe in our policy and no others.

Get a quote about combined Life and critical illness cover

Why choose Aviva?

  • View all your Aviva policies in one place online with MyAviva
  • You can save up to 25% on your gym membership with Aviva Advantages

It’s easy to apply for Life insurance online

Get a quote Or call us on 0800 068 5549

Whether you'd like information, a quote or a helping hand with your application, just give us a call.

Lines are open Monday to Friday 8am – 8pm, Saturday 9am – 5pm and Sunday 10am – 4pm. Calls are free from a BT landline. Costs may vary from mobiles and other networks. Calls may be recorded and monitored for our joint protection.

Customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 104 customer reviews

Rating breakdown

104 reviews

  • 5 stars awarded by 70 reviewers
  • 4 stars awarded by 30 reviewers
  • 3 stars awarded by 2 reviewers
  • 1 stars awarded by 2 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Our 3 most recent reviews

Read all 104 reviews

Coachman gave this product an overall rating of 5 / 5

Great customer service

Had no problems with application for life insurance straightforward application form.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

grasu gave this product an overall rating of 5 / 5

Very happy with Aviva

It is very easy to buy from the website,easy to understand. Overall I am very pleased with Aviva. Thank you!

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Rutski gave this product an overall rating of 5 / 5

So easy!

Very quick and easy to sort it on the internet.i also rang to check something and the lady who I spoke to was very helpful.all in all very good service.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

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