Life insurance

Life insurance from £5 per month

£75 Amazon gift certificate after 5th monthly payment

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Our 5 Star rated Aviva Life Insurance is a simple, affordable way to help look after your loved ones, even when you’re not around. Why choose us?

  • Premiums starting from £5 a month.
  • It's simple - get a quick quote in 2 minutes.
  • Peace of mind - we paid out over 99% of life insurance claims in 2014.
  • Our claims teams focus on conversation not paperwork.
  • Aviva’s Life Insurance has been awarded a 5 Star Rating by Defaqto in the Direct category.

What is life insurance?

Life insurance pays out a cash lump sum if you die within the term of the policy. Cover is usually on a level or decreasing basis. With level term the amount of cover remains the same throughout the policy.With decreasing term, the amount of cover reduces over the term of the policy.

Things to think about

Terminal illness: Our cover includes Terminal Illness Benefit. The plan will pay out if you are diagnosed with a terminal illness within the plan term and are not expected to live for more than 12 months. If we pay out after a terminal illness claim, your plan will then end. This is different to our Critical Illness cover, which you can read more about below.

Its important to know that there is no cash-in value. If you stop paying premiums or live to the end of your plan, your cover will end. In this case, you'll get nothing back.

Types of life cover

Cover that will help protect your family

Level insurance pays out a fixed amount, so this will help give your family a financial safety net. This cover could also be ideal for helping cover the amount borrowed with an interest-only mortgage.

Get a quote on protection for your family

Cover that will help pay off your mortgage

Decreasing insurance helps to protect your family financially if you have a repayment mortgage or loan. As what you owe reduces over time, so does the amount of cover. This helps keep costs lower.

Get a quote about protection for your repayment mortgage

Life and critical illness cover

Life and critical Illness cover pays out a lump sum if you either die, or are diagnosed with a critical illness that meets our policy definition and then survive for at least 14 days. We only cover the critical illnesses we define in our policy and no others.

Get a quote about combined Life and critical illness cover

Why choose Aviva?

  • View all your Aviva policies in one place online with MyAviva
  • You can save up to 25% on your gym membership with Aviva Advantages

It’s easy to apply for Life insurance online

Get a quote


Call us

Watch our short video to find out what you need to consider before you call

Video transcript

For lots of us, life insurance is an important way of helping protect the things we love and value. So before you give us a call to discuss it, just ask yourself 3 simple questions.

Question 1 – What do I need to protect?

You may have a partner, or children, a mortgage, or other outstanding loans, or a combination of all of these.

Question 2 – How much cover do I need?

If you have a mortgage how much is outstanding? And if you weren’t there to provide for your family, how much would they need to maintain their lifestyle? Take into account your income and outgoings, such as your mortgage and utility bills, childcare costs and perhaps the odd holiday. You’ll be surprised how it all adds up.

And finally question 3 – How long do I need life cover for?

Think about how long is left on your mortgage, how long your children will be financially dependent on you, and how old your partner will be when they are likely to retire.

That’s it, all pretty simple stuff

What do I need to protect?

How much life cover do I need?

And how long do I need it for?

And now you’re ready to get a quote, which is easy too.

Just call our team on 0800 0925367

0800 068 5549

Whether you'd like information or a quote, just give us a call.

Telephone applications

Whether you'd like information, a quote or a helping hand with your application, just give us a call. Please note if you apply over the phone you will receive a £50 Gift Certificate* after your 5th payment. The £75 Gift Certificate* offer applies to online applications only. Offer details.

Lines are open Monday to Friday 8am – 8pm, Saturday 9am – 5pm and Sunday 10am – 4pm. Calls are free from a BT landline. Costs may vary from mobiles and other networks. Calls may be recorded and monitored for our joint protection.

Customer reviews

Overall rating

This product has been awarded an overall rating of 4.5 / 5 from 171 customer reviews

Rating breakdown

171 reviews

  • 5 stars awarded by 112 reviewers
  • 4 stars awarded by 47 reviewers
  • 3 stars awarded by 5 reviewers
  • 2 stars awarded by 1 reviewers
  • 1 stars awarded by 6 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Our 3 most recent reviews

Read all 171 reviews

ljj2012 gave this product an overall rating of 4 / 5

Good Product

Easy to set up Life Insurance on-line and my quearies were dealt with very quick when I rang them

I would recommend Aviva to a friend

25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
4 / 5

Forest gave this product an overall rating of 4 / 5

Very nice person to talk to

I had a very nice chat, very friendly person. Why 50 characters, just wanted a simple review!!!!! Will not do this again, you don't have to type 50 characters just to get a valid opinion.

I would recommend Aviva to a friend

35 to 44
Policy features and benefits
3 / 5
Value for money
3 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

A customer gave this product an overall rating of 1 / 5

A bit disappointed

To be honest i still can't review this insurance because i don't know if i finaly have it or not. Couple months back i was told you were waiting for the doctors records. but i had to call myself to find out. No one contact me to inform me how my application is being processed and i still don't know if everything is finalized and if im insured or not. No one informs me about anything.

25 to 34
Customer experience
2 / 5
Ease of purchase
4 / 5

Hi there I'm ever so sorry to hear you weren't kept fully updated in relation to your policy. I've asked our Life insurance team to contact you to discuss this further and to hopefully put your mind at ease. I hope this helps and I appreciate you taking the time to leave us your review and let us know your thoughts regarding the service we've provided. Many Thanks

Stephanie, Aviva Online Team

Terms and conditions

* is not a sponsor of this promotion. Gift Certificates ("GCs") may be redeemed on the website towards the purchase of eligible products listed in our online catalogue and sold by or any other seller selling through GCs cannot be reloaded, resold, transferred for value, redeemed for cash or applied to any other account. is not responsible if a GC is lost, stolen, destroyed or used without permission. See for complete terms and conditions. GCs are issued by Amazon EU S.à r.l. All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

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