Life insurance

Life cover from around £2 a week

£15 M&S vouchers after your third payment

Aviva life insurance is a simple, affordable way to help make sure your family’s life can go on, even after you’re not around. We provide:

  • Premiums starting from around £2 a week.
  • It’s simple - get a quick quote in 2 minutes.
  • Peace of mind - we paid out over 99% of claims last year.
  • Our claims teams focus on conversation not paperwork.

Things to think about

Terminal illness: Our cover includes Terminal Illness Benefit. The plan will pay out if you are diagnosed with a terminal illness within the plan term and are not expected to live for more than 12 months. If we pay out after a terminal illness claim, your plan will then end. This is different to our Critical Illness cover, which you can read more about.

Its important to know that there is no cash value. If you stop paying premiums or live to the end of your plan, your cover will end. In this case, we wouldn’t return any money.

Types of life cover

Cover that will help protect your family

Level insurance pays out a fixed amount, so it’s the ideal way to help give your family a financial safety net or help cover the amount borrowed with an interest-only mortgage.

Get a quote on protection for your family

Cover that will help pay off your mortgage

Decreasing insurance helps to protect you if you have a repayment mortgage or loan. As what you owe reduces over time, so does the amount of cover. This helps keep costs lower.

Get a quote about protection for your repayment mortgage

Life and critical illness cover

Life and critical Illness cover pays out a lump sum if you either die, or are diagnosed with a critical illness that meets our policy definition and then survive for at least 14 days. We only cover the critical illnesses we describe in our policy and no others.

Get a quote about combined Life and critical illness cover

Why choose Aviva?

  • View all your Aviva policies in one place online with MyAviva
  • You can save up to 25% on your gym membership with Aviva Advantages

It’s easy to apply for Life insurance online

Get a quote Or call us on 0800 068 5549

Whether you’d like information, a quote or a helping hand with your application, just give us a call.

Lines are open Monday to Friday 8am – 9pm, Saturday 9am – 5pm and Sunday 10am – 4pm. Calls are free from a BT landline. Costs may vary from mobiles and other networks. Calls may be recorded and monitored for our joint protection.

Customer reviews

Overall rating

This product has been awarded an overall rating of 4.7 / 5 from 53 customer reviews

Rating breakdown

53 reviews

  • 5 stars awarded by 36 reviewers
  • 4 stars awarded by 17 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings & reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for home insurance.

Our 3 most recent reviews

Read all 53 reviews

Gilean gave this product an overall rating of 4 / 5

very quick and efficient no frills and no senseless phonecalls

Have an additional Aviva Policy by default and the company have been very helpful;. UK Call Centre very helpful and nothing is a problem and they wont phone cold call which is why I went with them.

I would recommend Aviva to a friend

By:
Gender:
Female
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

ellia gave this product an overall rating of 4 / 5

Quick and easy

I'd never thought getting life insurance could be this easy. it didn't take me a long time to answer questions and soon enough I had email saying I have life insurance. I would definitely recommend it to a friend.

I would recommend Aviva to a friend

By:
Gender:
Female
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Skilton gave this product an overall rating of 5 / 5

Very easy procedure to purchase my life insurane

I purchased my life insurane online and found Aviva the easiest site to use with easy guide lines. My monthly payment are reasonable and I have peace of mind knowing that I have life insurance in place.

I would recommend Aviva to a friend

By:
Gender:
Male
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

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