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Helping Britain save smarter

Workplace pensions are the most important part of an employee’s retirement planning. For all of our workplace pension schemes – big or small, provided by Aviva or Friends Life – we provide resources for you and your members: to inform, inspire and, ultimately, to help people save smarter.

Save Smarter in action


Adam and Toni are taking part in a social experiment.

Three. Two. One. Open your eyes.

Oh my God, I look like my nan.

Whoa, that is freaky.

This week they will experience what their lives could be like when they’re older.

But there are so many nice things…!


They don’t realise it yet, but they’re both living on the money their current pension provisions might allow them.

It’s time to let them know the total amount they could be living on when they retire.

Wow, that’s amazing. I’m quite proud of myself!

That is pretty shocking.

It is frightening thinking about that amount of money. I’m gonna do something about it.

See what your future could look like with our online tool.

Face to face

In our new TV ads, we show the differing fortunes of Toni and Adam, made up as their future selves and living off their expected income in retirement. Take a look at how they got on.

1. Gather insight and opinion

View the latest whitepapers, blogs, and studies to explain savings trends.

2. Engage and inspire

Get all the tools you need for your employees to start saving smarter and planning for their future.

For more insight and opinion on workplace benefits topics, visit Workplace Focus

To keep up with the latest news and expert views from our team, join us on LinkedIn

Find out more about auto-enrolment