What is Aviva Clarity?
Templates that suit you 
We’ve got robust templates that can accommodate all main benefits and cater for a wide range of features. You’ll always get detailed and accurate pricing from us.
Information up-front 
Things like benefit specification, member data and cashflows are produced before your quote, so we can make sure we’re in-line with your expectations.
Short timescales we’ll stick to 
The time it takes to transfer an existing scheme to Aviva Clarity is significantly faster than a traditional quotation process.
Aviva Clarity: in more detail
Our video explains more about our streamlined de-risking process, how it works and why it could be the right choice for your members.
Transcript for video Aviva Clarity
The UK’s Defined Benefit de-risking market has grown substantially over recent years, with both the number and size of transactions increasing - a trend that looks set to continue for the foreseeable future. During this time, larger schemes have been attracting the most insurer engagement, meaning it’s been challenging for some schemes to secure access to market.
[Our solution]
That’s where Aviva can help. We’re a whole-of-market provider with vast experience supporting schemes of all sizes on their journey to de-risking.
Our streamlined solution, Aviva Clarity, provides a quicker, more efficient, but fully robust de-risking process. It’s primarily aimed at schemes with liabilities of up to £100m and standard benefit structures - improving their access to market.
[How it works]
We’ve made it easy to ask for a quote by creating a standard template for trustees to give us the scheme data and benefit details. When you do this, we commit to:
Triaging your request promptly – so you’ll quickly know if we can quote.
Sending your quote within timescales agreed at the outset.
Giving you access to our dedicated team of highly-experienced pension professionals, to guide you through the journey.
[Why choose Aviva?]
Here are three reasons why Aviva could be the right choice for you and your members.
Capability
With over 15 years in the market and more than 650 BPA transactions of £100m or less, we have the knowledge and experience to support your scheme.
Reliability
Our robust and efficient process supports a smooth end-to-end journey. You and your members get full access to expert support from our in-house UK teams. And with over 325 years of helping people safely plan for their futures, Aviva is a brand your members will know – and can trust to provide a secure home for their pensions.
Sustainability
We integrate environmental, social and governance factors into our investment processes to help manage risk, and with the aim to enhance performance over the longer term. We believe this will help ensure our de-risking processes are fit for the future.
Helping schemes look ahead with confidence
Learn more about how we can improve your schemes access to market with Aviva Clarity. Our brochure, aimed specifically at trustees and financial advisers, covers everything from the types of schemes we accept to exactly how our streamlined process works and our capability to support your de-risking ambitions.
Why choose a bulk purchase annuity with Aviva?
Alongside our years of experience and specialist expertise in the BPA market, here’s how we could be the right choice for you and your members.
A provider you can really trust
We’re trusted by many. We service over 1.2 million UK annuities and pay around £3.5bn of annuity benefits to members every year.
A solution for years to come
With an estimated Solvency II ratio of 203% as of 31 December 2024, our meticulous approach to sourcing assets means our annuities provide reliable cashflow for years to come.
Solutions that understand you
Understanding our customers is what we do best. We listen to your objectives, obligations and risks to create solutions that are the perfect fit for you and your members.
Changing things for the better
Shaping a better world is at the heart of everything we do. In fact, with £18 billion invested, we're one of the largest investors in UK infrastructure, helping build schools and health centres, and developing sustainable energy. So that whatever the world faces, we're ready for it in the UK.
Our financial strengh
Aviva’s strong financial strength and ability to pay obligations to policyholders has been recognised by global credit rating agencies, including S&P, Moody's and AM Best, who have independently assigned investment grade financial strength ratings (AA- / Aa3 / A+) to rated entities.
Frequently asked questions
Do I need to prepare the scheme’s data before sending it to Aviva?
Yes. We generate our quotes based on the data and benefits you provide in our data template, so it’s expected that the data is prepared and checked before it’s sent to us. It doesn’t need to be perfect, as there’s time for fine-tuning later down the line, but it’s better to have done most of this before we get started.
Can Aviva Clarity be tailored specifically to the scheme?
We know there’s no such thing as completely standardised benefits. We can cater for a wide range of scheme features, but ultimately there might be some schemes we’re unable to provide a quote for.
What if the data changes after the annuity is set up?
We understand changes to member data like postcodes, deaths and transfers out is always expected. Small changes to premiums up to 5% will simply result in a premium adjustment. We’ll need to re-price the transaction for anything over 5%.
Are price locks available?
Yes, they’re available for schemes of any size.
What to do next
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