Behavioural Driver Safety Programme

We can provide a behaviour-based driver safety programme through our Specialist Partner DriverMetrics®. These solutions are available to Aviva customers at preferential rates.

The main contributor to work related road traffic incidents is the behaviour of the individual driver. Therefore, understanding driver behaviour and influencing how drivers behave on the road, is the most effective way of reducing the risk of crash involvement for your workforce.

DriverMetrics® was established at Cranfield University in 2005 to make scientific research into employee driver safety more widely available.


The behaviour-based driver safety programme comprises of three steps. 

  • Identify Risk
    Identify risk using the Driver Risk Index™ and focus on the specific contributing behavioural and situational factors using a scientifically validated assessment.
  • Review the data
    Manage, monitor and report on your driver safety programme with their Management Information System.
  • Take Action
    Improve safety with a range of interventions tailored to the DriverMetrics® results or upskill your own trainers to deliver driver coaching.


  • Can identify individual driver risk
  • Choose from a range of online interventions
  • Tailor your programme to different driver types
  • Country level benchmarking and translations

DriverMetrics® contact information

* For our joint protection telephone calls may be recorded and/or monitored.