Business attitudes to cyber security

In our increasingly digitalised world, the threat of cyber crime is becoming a key peril for businesses.*

To gather more insight into this prominent issue, we asked UK business leaders for their views. Data from our most recent piece of research, conducted by YouGov, reveals the top risks and worries of business leaders in relation to cyber and technology and what actions these businesses are taking when it comes to cyber security.**

Some of the key outputs of this research include:

  • 57% of businesses chose cyber security and incidents as one of their biggest worries
  • Only 51% of businesses are confident they know what to do in the event of a cyber attack
  • 1 in 5 businesses have been a victim of a cyber attack in the last 12 months **

Businesses face evolving and complex cyber issues such as phishing and social engineering attacks, supply chain vulnerabilities, insider threats, ransomware attacks or zero-day exploits, to name a few. Protecting an organisation’s assets against these threats isn't just a matter of protecting data, it's also to ensure business continuity and maintaining trust with customers.

Oliver Osei-Ofosu, Cyber Senior Risk Consultant, Aviva

Learn more about what UK businesses are thinking in our new report Business attitudes to cyber security, including views on the impact and cost of cyber crime, as well as insights on the future of cyber security risk from our experts in this space.


Contains public sector information licensed under the Open Government Licence v3.0.

*YouGov Survey commissioned by Aviva – 1,218 senior business leaders surveyed between 15 September to 8 October 2023

**National Cyber Strategy 2022