Supporting small business startups

There’s a lot to do when starting your business. You’ve got to protect your idea, plan everything out and attract investors. Since we started out, we’ve helped others get there too – and now we want to help you. Below you’ll find ways to protect your business, and advice to help you take it from startup to success story.

Investing in startups with Aviva’s innovation team

Across the world, we’re working with entrepreneurs to nurture their ideas and grow their business, with the aim of changing insurance for the better. By 2020 we will have invested over £100m in exceptional startups. With millions of customers across the globe and a talented and broad range of mentoring opportunities; we’re an organisation on a mission to help disrupt industries and power the future.

We’ve got great insight

We understand the challenges and rewards that come with being an entrepreneur. We’ve supported thousands over the years. Our detailed insights and experience will support you on your unique journey.


of businesses admit that they see insurance as a burden

(source Aviva research)


Startups make up 13% of the market in the UK

(source - 2014)


new startups were created per hour in 2016

(source Telegraph 12th July 2016 via StartUpBritain)


Small business survival rates as high as 92% after one year of trading

(source - 2014)

Startup business guides and resources

Here’s a few ways that we can help protect your business

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