Helping you prepare for life's biggest challenges
From car insurance to critical illness cover, pet insurance to pension plans, we offer insurance and savings products to help you protect the important things in life.
Our aim is to give you the confidence and control to be ready for whatever life has to throw at you.
Largest UK insurance company
With over 15 million customers in the UK
Over 10 million calls each year
We're here to help 24 hours a day, 7 days a week
Over £34 billion paid out
To our customers in claims and benefits in 2017
We also help protect £490 billion worth of assets for 33 million customers worldwide in Europe, Asia and Canada.
The UK's largest insurance company
With over 15 million customers in the UK, we're the largest insurance company in the country. But we know that every one of you is different. And we're here to help protect what's important to you – from your new car to private healthcare.
We're a composite insurer – which means we can offer a huge range of insurance and savings products – from car, home and health insurance to pensions and investments.
So whatever the future has to hold, we're here to help you prepare for life's challenges and opportunities.
What matters to us
We work hard to focus on the things that really matter – putting you at the heart of everything we do.
True Customer Composite: We offer everything from life and health insurance to general insurance and pension plans. This is what sets us apart. We are the only composite insurer of scale in the UK.
Digital First: We work to make managing your cover as simple, convenient and easy as possible. So we focus on putting digital, first. So you can get on with the more exciting things in life.
Not Everywhere: We focus our business on where we can be most helpful to our customers. We choose our products and markets carefully, making sure we provide the best value and experience for you.
For over 320 years, we've been supporting people through life's challenges and opportunities.
Since 1696, we've been focused on the needs of our customers – learning from the strength of our past and leading the way in providing the best possible service.
Quills and parchment might have been replaced by computers and smartphones, but what we do and why we do it never does.
And this is reflected in our values: Care More, Kill Complexity, Never Rest and Create Legacy.
No-one knows what’s round the corner – whether it’s a broken boiler, an unplanned stay in hospital, your child’s first day at university, or what your retirement has in store.
We're here to help you defy uncertainty and look to the future with confidence.
More about our UK business
Here you'll find details of all our business operations in the UK.
Aviva Group services
We're a composite insurer made up of separate business areas, covering everything from pensions to pet insurance. Find details of how our UK business works here.
Aviva company details
We're a composite insurer made up of separate business areas, covering everything from pensions to pet insurance. You can find our full UK company details here.