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Cookie policy

How we collect & use your data

Protecting your information is at the heart of everything we do.

We use cookies on our websites to help make your visits more effective. And by accessing our websites, you're agreeing to our use of cookies (unless you choose to block them).

This policy applies to our use of “cookies” in connection with this website and our online platform MyAviva (the “Websites”).

By continuing to browse our Websites without adjusting your browser settings to block cookies (for information about how to do this please see below), you are agreeing to our use of cookies.

Here's a summary of how and why we use cookies on our websites.


What are cookies?

Cookies are small text files that contain information that's downloaded to your computer or mobile device when you visit a website.

When you visit again, or go to another website that also recognises that cookie, the website can read the information held in that cookie.

Cookies allow us to provide you with information and show you content that's relevant to you, as well as making it quicker and easier for you to use our websites. For example, you don't need to re-enter your login details each time you visit MyAviva, as this information is stored in a cookie.

We also use cookies to analyse how you and other people interact with our websites. So we can understand how best to improve our services in the future


How we use cookies

We use 4 types of cookie on our websites, based upon the:

International Chamber of Commerce UK Cookie Guide (PDF 315KB)

  • Strictly Necessary
  • Performance
  • Functionality
  • Testing

Some of these are 'session' cookies – so they only work while you're actively using our website and are deleted once you close your browser.

Others are 'persistent' cookies which remain in your browser's data after you've left the website.

Cookies may also be placed on your browser by our approved business partners – these are known as 'third party cookies'.

Strictly Necessary cookies

'Strictly Necessary' cookies are essential in helping you move around our website and use its features effectively.

Strictly Necessary cookies are used to:

  • identify you as logged in to secure parts of our website (such as MyAviva)
  • remembering information you've previously entered when completing a form (such as retrieving a quote)

We don't use Strictly Necessary cookies to collect information about you for marketing purposes or to track your internet activity on other websites.

If you choose to disable these cookies, we can't guarantee that you'll be able to use all the features of our websites.

Performance cookies

Performance cookies collect information about how people use our websites. They allow us to recognise and count the number of visitors and to see how you move around our websites.

By using performance cookies, we're able to understand how best we can improve our services to make it easier for you to find your way around our website.

But performance cookies don't collect any information that could identify you. Any information that is collected is either anonymous or psuedonymised.

Our use of Performance cookies includes:

  • analysing how people use our website
  • recording any errors that occur
  • testing different designs of our website
  • measuring the effectiveness of our advertising

You can block performance cookies by using the 'Tools' or 'Preferences' menu in your browser's settings.

Functionality cookies

Functionality cookies are used to help us display different types of content (such as videos) and to remember choices you make to help us provide you with relevant content on our websites.

Our use of functionality cookies includes:

  • remembering preferences you've selected when using our websites, such as language
  • providing online chat services to you across our websites

We do not use functionality cookes to target you with adverts on other websites.

You can block functionality cookies by using the 'Tools' or 'Preferences' menu in your browser's settings. But we may not be able to show you certain types of content or remember your preferences if you do so.

Targeting cookies

Targeting cookies records the web pages you visit and the links you select while you're using our website.

We use this information to help us understand what kind of content you're interested in and to provide you with services or products most relevant to you.

We may use this information to trigger direct communications to you such as marketing emails (unless you've opted out of receiving marketing materials from us) or service support communications.

Targeting cookies may also be placed on our website by our approved business partners (eg a Facebook 'like' button on one of our articles)/

You can control whether or not targeting cookies are used via your browser's settings menu. However, we may not be able to offer you certain functionality if you choose to block them.


Controlling cookies

You can choose to block and delete cookies from any website using the 'Tools' or 'Preferences' menu in your browser's settings.

However, if you block all cookies (including Strictly Necessary cookies), you may not be able to access all or part of our websites/

Remember that if you share a computer with someone else, their expereince may also be affected if you choose to block certain cookies.


Other technologies

Cookies within mobile applications

Our mobile apps (such as Drive and MyAviva) only use Strictly Necessary cookies.

These cookies allow the apps to work effectively – so if you choose to block them, you may not be able to use the apps at all.

These cookies aren't shared with any other application on your mobile device and we never use them to store personal information about you.

Flash cookies

Flash cookies make it quicker and easier for you to access websites that use Flash technology. Deleting these cookies means you may have to re-enter information each time you visit the same site.

Deleting cookies in your browser will not delete flash cookies automatically, but you can block them by going to the 'Settings Manager' in your Adobe Flash Player.

Pixel tracking and audience pixels

Certain parts of our website may contain pixel tags (sometimes known as beacons, web bugs, tracking pixels and more). These allow us and other service providers to:

collect information on our websites and emails (such as how many people opened an email we sent)

provide relevant advertisements and communications depending on your preferences

Key third-party providers

Third-party cookies are used to track any Aviva purchases you make online via third party (eg through a cashback website).

When you sign up for third-party reward schemes like this, you're usually asked to accept their cookie policy when you register.

You must comply with third cookie policies when you sign up for reward schemes offered by such third parties.

Further, you acknowledge and accept that these third party cookies are directly administered by such third parties and that the purpose, your ability to change cookie settings and or related limitations are set out in their respective policies.

Adobe Analytics

We use Adobe's analytics and personalisation services to help us understand how you use our website.

This may include information such as the link you followed to reach one of our web pages, your IP address or how you interact with our adverts.

DoubleClick cookies

Provided by our online advertising supplier, these cookies are used to serve our internet advertisements on other sites.

Some of our web pages may contain electronic images that help us see how users interact on these pages. They may also provide DoubleClick with information about the interaction.

Google Analytics

Our websites may use Google Analytics, a service that helps us to analyse what how users interact with our websites.

If you'd prefer not to make your site activity available to Google, search for Google's 'opt-out broswer add-on' online. This browser plug-in will stop any site from sharing your activity with Google Analytics.