Cookie Policy

Updated: 30 March 2021

Aviva ("we", "us", "our") uses cookies and other similar tracking technologies (such as pixels, plugins, scripts, tags and device fingerprinting (which we collectively refer to as "cookies" in this Cookie Policy)) on our websites and apps for the sale of our products by banks and building societies (collectively referred to in this Cookie Policy as our "Websites and Apps").

Aviva uses cookies to ensure that our Websites and Apps work properly. We also like to use cookies to improve and personalise your visit to our Websites and Apps, understand how you use our Websites and Apps, and for our advertising purposes.

This Cookie Policy describes:

What are cookies?

Cookies are small text files placed on your device when you visit a website. Cookies are useful because they allow a website to recognise your visit, collect information about your use of that website and to provide you with a more personalised web experience. Cookies contain information that is transferred to your device's hard drive (or random access memory in the case of session cookies) and some cookies may collect personal data about you. You can find more general information about cookies at: or

You can find out about the different types of cookies used on our Websites and Apps below. You should be aware that refusing some types of cookies may impact your experience of our Websites and Apps. You can change your cookie preferences at any time via our Cookie Preference Centre by using the Manage Cookies link in the footer.


We are committed to using cookies fairly and in accordance with applicable privacy rights. 

Read our Privacy Policy

Further information

If you have any queries relating to this Cookie Policy please either:

  • Write to: The Data Protection Team, Aviva, Pitheavlis, Perth, PH2 0NH; or
  • Email us:

Changes to this Cookie Policy

If this Cookie Policy changes, the revised policy will include a new effective date and will be posted on this page. Please check back regularly to keep informed of updates. If we make major changes to this Cookie Policy, we will take additional steps to ensure you are informed of such changes.