Does Aviva use independent financial advisers?

Aviva uses advisers from Aviva Financial Advice. The adviser will consider all your financial planning options, regardless on who provides them. Any recommendations they make will be for products from Aviva and other carefully selected partners. That said, their role is to get you the best result, whether that’s through our services or not. So, if our service isn’t right for you, they may refer you to a trusted partner.