What are our wellbeing services?
At Aviva we want to give our customers a full package to look after themselves. Our range of apps, rewards, discounts and tools are there to help support your physical and mental health. We'll let you know how to access these after you take out cover with us.
Aviva Digital GP^
Aviva Digital GP^ - Unlimited GP appointments available 24/7 for you and your family.
- Order repeat prescriptions in the app and get next-day delivery.
- Choose your GP based on their profile and expertise.
Menopause support from Aviva Digital GP^
Menopause support from Aviva Digital GP^ - Six consultations with a specialist menopause nurse.
- Repeat NHS or private prescriptions for HRT or testosterone, where medically necessary.
- Get up to two additional appointments with a menopause-trained GP, if medically necessary.
MyHealthCounts
MyHealthCounts - Keep track of your health habits in the MyHealthCounts app and you could save money at renewal.
- Get a better understanding of your health and lifestyle choices.
- Improve your health score as you work towards your goals.
Get Active^
Get Active^ - Get discounts at health and fitness clubs across the UK – from David Lloyd to Pure Gym.
- Choose from a range of offers on things like fitness equipment, apps and activewear.
- Eat healthily and save with discounts on meal planners and delivery services.
Mental health support^
Mental health support^ - Read our collection of mental health articles in your own time.
- We cover topics such as managing stress, burn out and better sleep habits.
- Get practical tips to support your wellbeing and guidance if you’re struggling.
Stress Counselling helpline
Stress Counselling helpline - Get help when you need it from a trained counsellor, 24/7, 365 days a year.
- Free to use for all our health customers aged 16 or over.
- You can get in touch with us as often as you need to - there's no limit to how many calls you can make.
^ Non-contractual benefit which can be changed or withdrawn at any time.
Menopause support hub
A spotlight on MyHealthCounts
Get to know our healthy habits app, MyHealthCounts.
Transcript for video MyHealthCounts
Welcome to MyHealthCounts, our health and wellbeing service designed to help you take control of your health, your way.
Available online or through our app, you’ll unlock deeper, more personalised insights into your wellbeing.
Sync a health fitness app to keep a track of your lifestyle activity, complete digital health assessments to help understand how healthy you are, identify the lifestyle areas you may want to address to improve things, receive advice from health professionals to help make improvements, build and track your healthy habits, and get rewarded for your efforts - all in one place.
Our digital health assessments are simple, straightforward, and designed to give you meaningful insights into how your current lifestyle is impacting your overall health.
Each assessment gives you a Q Score between 1 and 100 - think of it as a snapshot of your health in that area. The closer your score is to 100, the better.
You’ll also see which lifestyle areas need the most attention, listed in priority order, so you know exactly where to focus your efforts.
But we don’t stop there.
You’ll receive advice and recommendations tailored to your results to help you make informed choices and take real steps towards a healthier you.
And here’s something to feel good about: when you commit to your wellbeing, you can potentially get rewarded with savings on your health cover.
Complete wellbeing actions through the app and you could earn up to 15% off your renewal premium.
It’s simple – the more you engage, the more you could save.
You’ll see how much you’ve achieved at the end of month 9, just before your qualifying window closes.
Want to take things up a notch?
Set goals that matter to you.
Choose your motivation, identify your barriers, and get tailored hints and tips to help you stay on track.
Or join a 12-week programme with weekly support to help you build healthier habits at your own pace.
Need some inspiration?
Our library is packed with resources to keep you feeling good.
And keeping motivated is easy too!
Unlock new levels of wellbeing and achievement badges by maintaining health streaks, completing actions, and more.
Ready to get started on your health and wellbeing journey?
Head to myhealthcounts.aviva.co.uk
You can find your access code in your private health insurance welcome literature and member guide.
Discover our health insurance
Explore health cover 
From core cover to pre-existing health conditions, our health insurance page covers everything you need to know.
Get in touch 
Call us free on 0800 015 9830.
We’re open Monday to Friday, 9am to 6pm. Calls may be recorded and/or monitored.
Why choose us?
We’re trusted by 1.2 million health customers, as of May 2026.
There's no limit to how much we'll pay for a cancer diagnosis, treatment or aftercare. T&Cs apply.
Our cover is rated 5 stars by Defaqto and MoneyFacts. That’s quality you can rely on.
Flexibility is at the heart of our health insurance. With options to enhance or reduce your cover, you can make it work for you and your budget.
Learn about health insurance
We have a range of guides and tools to help you understand how health insurance works and what you’ll be covered for.
Wellbeing
3 ways to wellbeing with Aviva Health
Explore three ways to wellbeing and improve your mental, physical and emotional health.
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Mental health
Managing Stress: What is resilience?
Building up your resilience is the first step to combatting life's stresses. Simple lifestyle changes like eating well, having better routines, and moving more, can make a big difference when it comes to managing your stress levels.
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Wellbeing
Therapy, counselling and talking about mental health
Types of therapy, what to expect from them, and how to pay through your health insurance.
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Treatments
How to boost your immune system by being outdoors
See how you can boost your immune system by being in the outdoors
Alcohol units calculator
Work out how many units you’re consuming.
BMI calculator
Find out if you're a healthy weight.
BMR calculator
How many calories does your body need?