New phishing emails impersonating the Aviva brand

How to stay on guard and spot the fraudsters trying to scam you

Key points:

  • Reports of new phishing emails that look as if they’re from us.
  • These are designed to trick you into sharing sensitive information.
  • If you receive a fraudulent email, don’t click on it: report it to report@phishing.gov.uk
  • You can find out more by visting our Fraud Hub. 

Scammers tend to copy real brands and real products to make their emails appear legitimate and more convincing.

We regularly receive reports of phishing emails sent to members of the public, customers and firms like financial advisers, which look as though they have come from Aviva. Phishing is where an attacker sends a fraudulent message, pretending to be a brand or person they are not, to trick you into revealing sensitive information. They may also try to trick you into taking out investments that do not exist.

 Examples of emails impersonating Aviva and Aviva Investors

Aviva Investors fake website and Aviva free Garmin fake advert

What to look out for

Some phishing emails will arrive from a completely unrelated email address, and so will be easier to spot. However, some emails will come from an email address impersonating Aviva or using the name of a genuine Aviva colleague to appear more convincing. Usually, if you get an email from Aviva out of the blue, it won't be from a member of staff. You should also check for spelling mistakes in the email address. The latest examples are coming from myavivasavings.com and claim to offer fixed rate products. Some of the scam emails look similar to our genuine Aviva Save communications. 

Example of investment scam email

A scam email mimicking Aviva Save promotes fake fixed-rate investments with ClearBank. Sent from “myavivasavings.com,” it uses terms like “stability” and “flexibility” to sound credible and lure recipients into engaging with the scam.

Example of phishing email posing as Aviva

Example phishing email posing as Aviva

Example of phishing email posing as Aviva MyMoney Customer Team

Please keep in mind that these phishing emails may use other fraudulent email domains spoofing Aviva.

Example phishing email from fake Aviva My Money team

Report it to Aviva

If you think a fraudster has targeted your Aviva policy or investment, you can contact us and we'll look into it.

What do I do next?

If you receive an email that you think may be suspicious, don't click on any links or respond to the email. Instead, report it to us through our Fraud Hub. We'd also recommend you do the following:

  • Report it to report@phishing.gov.uk by forwarding the email or a screen shot of it. This service is provided by the National Cyber Security Centre, the UK government organisation that has the power to investigate and take down scam email addresses and websites.
  • Mark the email as junk, block the sender, and then delete it
  • If you think you've clicked on or responded to a fraudulent email, please follow the advice on the National Cyber Security Centre - if you've shared sensitive information

We take the security of our customers seriously, so we investigate phishing emails and take action to shut down any fraudulent domains we identify.

For more information on ways to spot and prevent fraud, visit our Fraud Hub. You can also find out more about online scams at the National Cyber Security Centre and Report Fraud sites.

How to protect your money

Making sure you don't get scammed or taken in by fraudsters is important to you and to us. That's why we've set up a Fraud Hub with tips and guides to help you keep your money secure.