Why choose Aviva?
Choose from thousands of UK shares alongside funds, ETFs and more.
Buy and sell shares online whenever it suits you, with flexible order types to help you stay in control.
Hold your shares in an ISA or pension to help make the most of tax benefits, depending on your circumstances.
Trade in real time, with the option to use limit orders to set your price target.
Investment charges with Aviva
From £4.99 per trade
Buy and sell shares online at a simple, competitive rate.
0.35% admin charge
The Aviva Charge is a straightforward fee based on the value of your investments.
Other charges
Depending on the investments you choose you may have other charges, like fund manager charges. You can find a full list of possible charges here.
Frequently asked questions
Is there a minimum amount of shares I can buy and sell?
You can usually buy as little as one share, but the minimum investment will depend on the share price and dealing fees. This means the total cost to start investing may vary.
How can I place a deal?
You can place a deal online through your account by selecting the investment and confirming your order. Deals can typically be placed during market opening hours, although availability will depend on the market you're trading in.
Will I pay stamp duty on shares I buy?
Stamp duty is usually charged at 0.5% when you buy UK shares, usually when the value of shares you are purchasing is worth over £1,000. It doesn't apply to ETFs though, but other local taxes may apply depending on the market.
You won't pay stamp duty when you sell your shares.
What markets can I deal in with Aviva?
You can invest in a range of UK shares through Aviva, in companies listed on major indices such as the FTSE-100. Other markets can be accessed through our funds, ETFs and investment trusts, but availability may vary depending on your account and investment options.
Learn about investing
Build your knowledge with our guides, tools and insights - all designed to help you feel more confident about investing.
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Basics
How do stock markets work?
We break down what the stock market actually is, how stocks are traded, and the role of stock exchanges.
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Basics
A quick guide to investment asset classes
Find out the four different types of investment asset classes, and how they might fill your investment needs.
Charges calculator
Work out what you could be paying with Aviva.
Risk
profiler
Understand your attitude to risk and investing.
Investment preference tool
Find investments that fit your values.
Choose an account to start trading
Aviva Pension (SIPP) 
With our self-invested personal pension (SIPP) you can save for retirement in a tax-efficient way. With flexible payments that start from £25 a month.
Aviva Stocks & Shares ISA 
Invest for your future with tax-free growth and income. Choose from a range of investment options and start from £25 a month or with a lump sum.
Aviva Investment Account 
Our investment account is a flexible way to invest for the long term. It’s ideal if you’ve used up your ISA allowance.