How to keep calm during market volatility
By Alistair McQueen, Head of Savings & Retirement at Aviva.

Don’t panic. This is the first piece of advice we’d give to ISA or pension customers during periods of investment market volatility. Decisions made in haste or under stress are rarely good ones.
Most Aviva investment products are longer-term investments, meaning at least 5 years and usually far more for pensions. So, recent stock market movements should be viewed against this long-term horizon. It’s rarely wise to base long-term investment decisions on short-term market fluctuations.
Context is important too.
As well as not panicking, these are the five calm actions I would recommend to customers.
Remember, by keeping calm and taking control you’ll be better placed to navigate today’s uncertainties.