Savings and investments

Investing and saving for a brighter future

Join over six million customers who trust Aviva to help build their wealth. Investment values can rise and fall.

Understand the level of risk first: Investing offers the potential for better returns than cash savings over the long term (5+ years), but there are risks. The value of your investments can go down as well as up, and you may get back less than you’ve paid in. 

Tax benefits are based on personal circumstances and are subject to change. 

Get a welcome gift when you transfer your pension

Gift card offer

An offer to receive up to £2,500 M&S, John Lewis or Amazon.co.uk Gift Card*. To get yours simply:

  • Apply to transfer your pensions before the offer ends on 11th November 2025. 
  • Transfers must be completed by 11th May 2026.
  • Open to new Aviva Pension (SIPP) customers only.
  • Transfers of existing Aviva Pensions are not eligible for this promotion.
  • One gift card per customer

Before you transfer, check for loss of benefits, exit fees and investment options - see above for things to consider before transferring a pension.

The more you transfer, the bigger your gift:

  • £100 gift card - transfer value £20,000-£49,999  
  • £250 gift card - transfer value £50,000-£79,999
  • £400 gift card - transfer value £80,000-£99,999
  • £500 gift card - transfer value £100,000-£199,999
  • £1,000 gift card - transfer value £200.000-£999,999
  • £2,500 gift card - transfer value £1,000,000 or more

*Restrictions apply, see amazon.co.uk/gc-legal

Welcome gift when you transfer

Compare our saving and investment options

At Aviva, we offer a range of products and services to help build your wealth, whatever your experience level and goals.

Get a £10–£100 Gift Card with Aviva Save

  • Get a gift card worth £10-£100 as a welcome to new Aviva Save customers opening a savings account with a single initial deposit between £1,000 and £80,000.
  • Deposit by 15 December 2025, and keep the money in the account for at least six weeks. One gift card per customer. 

Aviva Pension (SIPP) icon Aviva Pension (SIPP)

A flexible pension that lets you invest for retirement in a way that suits you. 

  • Start with a one-off amount or pay in monthly - and benefit from 20% tax relief or more
  • Invest based on how confident and experienced you are

Stocks & Shares ISA icon Stocks & Shares ISA

A tax-free way to invest, choose from ready-made options or our full range of investments.

  • Save up to £20,000 a year and pay no income tax or capital gains tax on your returns
  • Get going with regular payments from £25 a month or a single payment of £500

Investment Account icon Investment Account

Keep your investment options open when your ISA allowance runs out.

  • Choose from ready-made funds to a portfolio you build yourself, including sustainable and ethical options
  • You can set a level of investment risk that works for you

 

Open an investment account "Open an investment account"

Wealthify Junior ISA icon Wealthify Junior ISA

Save for your child's future with a range of investment styles that are managed for you.

  • Invest from £1 to £9,000 per tax year with lump sum or monthly contributions
  • Invite anyone to contribute by using the 'Friends and Family' feature

 

Open a Wealthify Junior ISA ""

Invest your way with Aviva

From an absolute beginner all the way to a seasoned investor, we have a range of investment options. Choose one or mix and match.

Funds icon Funds

  • Universal Retirement Fund - our simplest way to invest in your pension, it changes your investments based on your chosen retirement date.
  • Ready-made funds – ideal if you want an easy option, these fully-managed funds have four different choices to match your risk appetite and goals.
  • Experts’ Shortlist – a selection of funds that experts at Aviva Investors think have the greatest chance of good income or capital growth over the long-term.
  • Self-select funds – if you’re experienced with investing, risk and happy to take control, then you can buy and sell from our full list of over 5,000 funds.
Explore investment funds "Explore investment funds"

Shares icon Shares

  • Shares - buy and sell shares in UK companies you’re interested in.
  • Exchange-traded funds (ETFs) - like investment funds, these are groups of assets bundled together, but they can be bought and sold like shares.
  • Investment trusts - this is a type of fund that sells shares to invest in a portfolio of assets, with the aim of producing returns.
Explore share dealing ""

Why invest with Aviva?

We manage £240bn for 6 million customers as at 31st March 2025.

We know fees can be complex. We’re committed to keeping our fees clear and simple. Check our product pages for more info.

Our online platform is award-winning. It lets you manage your investments easily 24/7.

Invest your way. Whether you're experienced, or new to it all, we've got simple tools and options to suit you.

Looking for financial advice?

If you have a pension or investments of £300,000 or more, Aviva Financial Advice might be for you. Our advisers can put together a personalised plan based on your goals.

Learn about investing

We've got a range of simple guides and tools that can help make the world of investing seem less daunting.

Risks

How to keep calm during market volatility

Five ways you can keep a cool head if your investments fall in value.

Investment calculator

Learn how your investment could grow over time.

Compound interest calculator

See how compound interest can grow your savings.

Risk profiler

Understand your attitude to investing.

Learn about investing

Need some help?

Contact us