Understand the level of risk first
Investing offers the potential for better returns than cash savings over the long term (5+ years), but there are risks. The value of your investments can go down as well as up, and you may get back less than you’ve paid in.
Tax benefits are based on personal circumstances and are subject to change.
Compare our saving and investment options
At Aviva, we offer a range of products and services to help build your wealth, whatever your experience level and goals.
Aviva Pension (SIPP)
Aviva Pension (SIPP) A flexible pension that lets you invest for retirement in a way that suits you.
Stocks & Shares ISA
Stocks & Shares ISA A tax-free way to invest, choose from ready-made options or our full range of investments.
Aviva Save
Aviva Save Our savings marketplace lets you choose from a range of high-interest accounts in one place.
Investment Account
Investment Account Keep your investment options open when your ISA allowance runs out.
Wealthify Junior ISA
Wealthify Junior ISA Save for your child's future with a range of investment styles that are managed for you.
Invest your way with Aviva
From an absolute beginner all the way to a seasoned investor, we have a range of investment options. Choose one or mix and match.
Funds
Funds - Universal Retirement Fund - our simplest way to invest in your pension, it changes your investments based on your chosen retirement date.
- Ready-made funds – ideal if you want an easy option, these fully-managed funds have four different choices to match your risk appetite and goals.
- Experts’ Shortlist – a selection of 80 funds that experts at Aviva Investors think have the greatest chance of good income or capital growth over the long-term.
- Self-select funds – if you’re experienced with investing, risk and happy to take control, then you can buy and sell from our full list of over 5,000 funds.
Shares
Shares - Shares - buy and sell shares in UK companies you’re interested in.
- Exchange-traded funds (ETFs) - like investment funds, these are groups of assets bundled together, but they can be bought and sold like shares.
- Investment trusts - this is a type of fund that sells shares to invest in a portfolio of assets, with the aim of producing returns.
Why invest with Aviva?
We manage £240bn for 6 million customers as at 31st March 2025.
We know fees can be complex. We’re committed to keeping our fees clear and simple. Check our product pages for more info.
Our online platform is award-winning. It lets you manage your investments easily 24/7.
Invest your way. Whether you're experienced, or new to it all, we've got simple tools and options to suit you.
Looking for financial advice?
If you have a pension or investments of £150,000 or more, Aviva Financial Advice might be for you. Our advisers can put together a personalised plan based on your goals.
Learn about investing
We've got a range of simple guides and tools that can help make the world of investing seem less daunting.
Risks
How to keep calm during market volatility
Five ways you can keep a cool head if your investments fall in value.
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Strategies
Active vs passive investing: Pros and Cons
We explain the pros and cons of each way to invest.
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Strategies
Short, medium and long-term investing
We explore which investments will suit your time frame.
Investment calculator
Learn how your investment could grow over time.
Compound interest calculator
See how compound interest can grow your savings.
Risk profiler
Understand your attitude to investing.